Revolutionizing agro-industrial business models through sustainable marketing strategies
The paper is devoted to the research of the possibilities of sustainable marketing to influence the transformation of business models for sustainable development of agro-industrial enterprises. The evolution of the concept of marketing management is in the direction of co-creation of value with the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | BIO Web of Conferences |
| Online Access: | https://www.bio-conferences.org/articles/bioconf/pdf/2024/60/bioconf_AgriculturalScience2024_04051.pdf |
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| Summary: | The paper is devoted to the research of the possibilities of sustainable marketing to influence the transformation of business models for sustainable development of agro-industrial enterprises. The evolution of the concept of marketing management is in the direction of co-creation of value with the consumer and organization of effective interaction with stakeholders. Sustainable consumer behavior is, on the one hand, a factor determining changes in the business processes of agro-industrial enterprises. On the other hand, companies that transform their business models taking into account the achievement of long-term social and environmental goals, involving consumers in the co-creation of sustainable development ideas, form consumer models of lean sustainable behavior. The following directions for adapting the business models of agro- industrial companies based on sustainable development marketing are substantiated: optimizing the costs of product development and promotion to improve the pricing strategy for environmentally friendly products, developing ways to interact and involve consumers in the processes of creating and promoting sustainable development values. |
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| ISSN: | 2117-4458 |