Impact of excise tax on consumption, brand loyalty and health awareness: Evidence from the United Arab Emirates

The main purpose of this paper is to empirically analyze the impact of excise tax on excisable goods consumption, brand loyalty and health awareness in the United Arab Emirates (UAE) market. The research is conducted based on the self-administered questionnaire collected from the residents of the UA...

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Bibliographic Details
Main Authors: Atia Hussain, Walaa Wahid Elkelish, Muhammad Al Mahameed
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Business & Management
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2022.2160579
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