Analysis of marketing strategy of technology enterprises based on swot model: Taking Apple and Huawei as examples
In August 2018, Apple achieved a significant milestone by becoming the first company in history to be valued at $1 trillion. Two years later, in August 2020, Apple once again made headlines by reaching an unprecedented market value of $2 trillion, solidifying its position as a global leader in the t...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01001.pdf |
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