Is AI chatbot recommendation convincing customer? An analytical response based on the elaboration likelihood model

Is AI chatbot recommendation convincing customer? An analytical response based on the elaboration likelihood model

The integration of artificial intelligence (AI) technology in e-commerce has currently stimulated scholarly attention, however studies on AI and e-commerce generally relatively few. The current study aims to evaluate how artificial intelligence (AI) chatbots persuade users to consider chatbot recomm...

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Bibliographic Details
Main Authors: Xiaoyi Zhang, Angelina Lilac Chen, Xinyang Piao, Manning Yu, Yakang Zhang, Lihao Zhang
Format: Article
Language:English
Published: Elsevier 2024-10-01
Series:Acta Psychologica
Subjects:
Chatbot recommendation reliability
Chatbot recommendation accuracy
AI technology trust
Perceived self-threat
Intention to adopt AI chatbot decisions
Perceived dialogue
Online Access:http://www.sciencedirect.com/science/article/pii/S0001691824003792
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