effect of of trend and halal life awareness on halal fashion product selection preferences
This study aims to determine the effect of trends and halal life awareness on consumer preferences in choosing halal fashion products. The method used in this research is quantitative with multiple linear regression analysis. The research respondents consisted of 116 students in UIN Sunan Ampel Sura...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2022-06-01
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| Series: | Journal of Halal Product and Research |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JHPR/article/view/29224 |
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