Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in China
In contemporary society the social media is very popular, many brands in China choose to promote their products through social media, such as Tik Tok, Xiaohongshu and Weibo. Nowadays, some luxury brands have also invested in the promotion of social media. So, what are the similarities and difference...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01005.pdf |
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| _version_ | 1846125700856152064 |
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| author | Wang Yimeng |
| author_facet | Wang Yimeng |
| author_sort | Wang Yimeng |
| collection | DOAJ |
| description | In contemporary society the social media is very popular, many brands in China choose to promote their products through social media, such as Tik Tok, Xiaohongshu and Weibo. Nowadays, some luxury brands have also invested in the promotion of social media. So, what are the similarities and differences between some local brands in China that have sprung up and appeared in recent years? This paper will analyze their effects and benefits through their differences in promotion. Luxury brands this article wants to analyze: Estee Lauder, emerging brand this article wants to analyze: Perfect Diary. This paper will analyze the marketing strategies, marketing differences, marketing trends and marketing deficiencies of emerging brands and luxury brands respectively. In the process of analysis, this study will use comparative investigation, case study and case analysis. It is true that different brands have different strategies for promotion. In the social media era, there are many different promotion methods. According to different brands and budgets, companies can choose the marketing method that can maximize profits. |
| format | Article |
| id | doaj-art-9084a9fe345446b08c0962f8b8be7c84 |
| institution | Kabale University |
| issn | 2261-2424 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-9084a9fe345446b08c0962f8b8be7c842024-12-13T10:10:39ZengEDP SciencesSHS Web of Conferences2261-24242024-01-012070100510.1051/shsconf/202420701005shsconf_icdeba2024_01005Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in ChinaWang Yimeng0Haidian Kaiwen AcademyIn contemporary society the social media is very popular, many brands in China choose to promote their products through social media, such as Tik Tok, Xiaohongshu and Weibo. Nowadays, some luxury brands have also invested in the promotion of social media. So, what are the similarities and differences between some local brands in China that have sprung up and appeared in recent years? This paper will analyze their effects and benefits through their differences in promotion. Luxury brands this article wants to analyze: Estee Lauder, emerging brand this article wants to analyze: Perfect Diary. This paper will analyze the marketing strategies, marketing differences, marketing trends and marketing deficiencies of emerging brands and luxury brands respectively. In the process of analysis, this study will use comparative investigation, case study and case analysis. It is true that different brands have different strategies for promotion. In the social media era, there are many different promotion methods. According to different brands and budgets, companies can choose the marketing method that can maximize profits.https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01005.pdf |
| spellingShingle | Wang Yimeng Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in China SHS Web of Conferences |
| title | Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in China |
| title_full | Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in China |
| title_fullStr | Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in China |
| title_full_unstemmed | Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in China |
| title_short | Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in China |
| title_sort | research on cosmetic marketing from the perspective of social media based on the difference analysis of emerging brands and luxury brands in china |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01005.pdf |
| work_keys_str_mv | AT wangyimeng researchoncosmeticmarketingfromtheperspectiveofsocialmediabasedonthedifferenceanalysisofemergingbrandsandluxurybrandsinchina |