Perceived quality symbols in short-video social media drive ski tourism behavior
Abstract The rise of short-video social media platforms has transformed consumer decision-making in tourism, particularly in high-risk activities such as ski tourism. This study, grounded in semiotic theory, explored the influence of perceived quality symbols on short-video content on tourists’ beha...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-08-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-16666-2 |
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