Antecedents of marketing climate change adaption construction materials: Evidence from Ghana
Purpose: Climate Change affects all countries in the world. It impacts negatively on the living conditions of humankind, especially livelihood, temperature change, rainfall regime, and rise in tidal waves. Design/Methodology/Approach: The population in the real estate industry. A descriptive design...
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| Format: | Article |
| Language: | English |
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Centre of Sociological Research
2023-11-01
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| Series: | Economics, Management and Sustainability |
| Subjects: | |
| Online Access: | https://jems.sciview.net/index.php/jems/article/view/177 |
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| author | Kwame Obiri Yeboah Nicholas Oppong Mensah Isaac Tandoh Nana Jesse Telfa Roberts Kwame Asare Duffour |
| author_facet | Kwame Obiri Yeboah Nicholas Oppong Mensah Isaac Tandoh Nana Jesse Telfa Roberts Kwame Asare Duffour |
| author_sort | Kwame Obiri Yeboah |
| collection | DOAJ |
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Purpose: Climate Change affects all countries in the world. It impacts negatively on the living conditions of humankind, especially livelihood, temperature change, rainfall regime, and rise in tidal waves. Design/Methodology/Approach: The population in the real estate industry. A descriptive design was used, including questionnaires, to gather data. Since the study sought to examine the willingness to purchase accordingly, a logit regression model was used to predict the likelihood that the dependent variable willingness to pay (WTP) equals 1 (rather than 0). Findings: Income level, price of the products, respondent’s age, gender, and availability of policies concerning eco-friendly products and identified associated health risks positively influence respondents’ WTP. The study reveals that in the real estate sector of the Ghanaian economy, there is a positive WTP eco-friendly roofing product; hence, entrepreneurs and investors should take advantage of the urgency to reduce the impact of climate change in Ghana by investing in eco-friendly products for both the real estate and construction sectors of the economy. Recommendations: The results show that any eco-friendly roof material must raise consumer awareness about the effects of climate change and shape consumer perceptions.
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| format | Article |
| id | doaj-art-900475f8a42a40328149fa8c55364758 |
| institution | Kabale University |
| issn | 2520-6303 |
| language | English |
| publishDate | 2023-11-01 |
| publisher | Centre of Sociological Research |
| record_format | Article |
| series | Economics, Management and Sustainability |
| spelling | doaj-art-900475f8a42a40328149fa8c553647582025-01-02T23:27:56ZengCentre of Sociological ResearchEconomics, Management and Sustainability2520-63032023-11-018210.14254/jems.2023.8-2.7Antecedents of marketing climate change adaption construction materials: Evidence from GhanaKwame Obiri Yeboah0Nicholas Oppong Mensah1Isaac Tandoh2Nana Jesse Telfa Roberts3Kwame Asare Duffour4Department of Business Consulting and Enterprise Risk Management, Kwame Nkrumah University of Science and Technology, Kumasi, GhanaDepartment Agribusiness Management and Consumer Studies, University of Energy and Natural Resource, Sunyani, GhanaFaculty of Public Relations, Advertising and Marketing, Ghana Institute of Journalism, Accra, GhanaMinistry of Trade and Industry, Greater Accra Regional Office, GhanaManagement Studies Department, Kumasi Technical University, Kumasi, Ghana Purpose: Climate Change affects all countries in the world. It impacts negatively on the living conditions of humankind, especially livelihood, temperature change, rainfall regime, and rise in tidal waves. Design/Methodology/Approach: The population in the real estate industry. A descriptive design was used, including questionnaires, to gather data. Since the study sought to examine the willingness to purchase accordingly, a logit regression model was used to predict the likelihood that the dependent variable willingness to pay (WTP) equals 1 (rather than 0). Findings: Income level, price of the products, respondent’s age, gender, and availability of policies concerning eco-friendly products and identified associated health risks positively influence respondents’ WTP. The study reveals that in the real estate sector of the Ghanaian economy, there is a positive WTP eco-friendly roofing product; hence, entrepreneurs and investors should take advantage of the urgency to reduce the impact of climate change in Ghana by investing in eco-friendly products for both the real estate and construction sectors of the economy. Recommendations: The results show that any eco-friendly roof material must raise consumer awareness about the effects of climate change and shape consumer perceptions. https://jems.sciview.net/index.php/jems/article/view/177climate changeconstruction materialseco-friendlyinnovationsustainable development |
| spellingShingle | Kwame Obiri Yeboah Nicholas Oppong Mensah Isaac Tandoh Nana Jesse Telfa Roberts Kwame Asare Duffour Antecedents of marketing climate change adaption construction materials: Evidence from Ghana Economics, Management and Sustainability climate change construction materials eco-friendly innovation sustainable development |
| title | Antecedents of marketing climate change adaption construction materials: Evidence from Ghana |
| title_full | Antecedents of marketing climate change adaption construction materials: Evidence from Ghana |
| title_fullStr | Antecedents of marketing climate change adaption construction materials: Evidence from Ghana |
| title_full_unstemmed | Antecedents of marketing climate change adaption construction materials: Evidence from Ghana |
| title_short | Antecedents of marketing climate change adaption construction materials: Evidence from Ghana |
| title_sort | antecedents of marketing climate change adaption construction materials evidence from ghana |
| topic | climate change construction materials eco-friendly innovation sustainable development |
| url | https://jems.sciview.net/index.php/jems/article/view/177 |
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