Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries
In times of global natural changes, environmental pollution, and the harmful impacts of certain products, it is essential to observe consumer behavior regarding preferences for products with sustainable characteristics. This paper evaluates the process of making decisions about the purchase of susta...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-12-01
|
| Series: | World |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2673-4060/5/4/64 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1846102363060830208 |
|---|---|
| author | Marko Šostar Vladimir Ristanović |
| author_facet | Marko Šostar Vladimir Ristanović |
| author_sort | Marko Šostar |
| collection | DOAJ |
| description | In times of global natural changes, environmental pollution, and the harmful impacts of certain products, it is essential to observe consumer behavior regarding preferences for products with sustainable characteristics. This paper evaluates the process of making decisions about the purchase of sustainable products using the Analytical Hierarchy Process (AHP), as the most common method of multi-criteria decision-making. The aim of the research is to define the influences that change consumer behavior regarding the purchase of sustainable products. The study was conducted on a sample of 880 respondents in Croatia, Spain, Moldova, Turkey, and Ukraine. The results showed that the quality and composition of products, their origin in bioproduction, and their status as local or healthy products are decisive for the purchase of sustainable products. It was also found that consumers in different countries vary; those in Croatia and Spain have similar criteria and priorities, while those in Moldova, Turkey, and Ukraine differ in certain aspects of their preferences. |
| format | Article |
| id | doaj-art-8fc7e719565a4a44bffd457801d945d1 |
| institution | Kabale University |
| issn | 2673-4060 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | World |
| spelling | doaj-art-8fc7e719565a4a44bffd457801d945d12024-12-27T14:59:50ZengMDPI AGWorld2673-40602024-12-01541248126610.3390/world5040064Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five CountriesMarko Šostar0Vladimir Ristanović1Faculty of Tourism and Rural Development, Josip Juraj Strossmayer University of Osijek, 34000 Pozega, CroatiaInstitute of European Studies, 11000 Belgrade, SerbiaIn times of global natural changes, environmental pollution, and the harmful impacts of certain products, it is essential to observe consumer behavior regarding preferences for products with sustainable characteristics. This paper evaluates the process of making decisions about the purchase of sustainable products using the Analytical Hierarchy Process (AHP), as the most common method of multi-criteria decision-making. The aim of the research is to define the influences that change consumer behavior regarding the purchase of sustainable products. The study was conducted on a sample of 880 respondents in Croatia, Spain, Moldova, Turkey, and Ukraine. The results showed that the quality and composition of products, their origin in bioproduction, and their status as local or healthy products are decisive for the purchase of sustainable products. It was also found that consumers in different countries vary; those in Croatia and Spain have similar criteria and priorities, while those in Moldova, Turkey, and Ukraine differ in certain aspects of their preferences.https://www.mdpi.com/2673-4060/5/4/64sustainable productsconsumer behaviorgreen shopping habitsAHP method |
| spellingShingle | Marko Šostar Vladimir Ristanović Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries World sustainable products consumer behavior green shopping habits AHP method |
| title | Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries |
| title_full | Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries |
| title_fullStr | Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries |
| title_full_unstemmed | Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries |
| title_short | Evaluating Consumer Preferences for Sustainable Products: A Comparative Study Across Five Countries |
| title_sort | evaluating consumer preferences for sustainable products a comparative study across five countries |
| topic | sustainable products consumer behavior green shopping habits AHP method |
| url | https://www.mdpi.com/2673-4060/5/4/64 |
| work_keys_str_mv | AT markosostar evaluatingconsumerpreferencesforsustainableproductsacomparativestudyacrossfivecountries AT vladimirristanovic evaluatingconsumerpreferencesforsustainableproductsacomparativestudyacrossfivecountries |