Donor Segmentation Analysis Using the RFM Model and K-Means Clustering to Optimize Fundraising Strategies
This study aims to segment donors using the Recency, Frequency, Monetary (RFM) model and the K-Means algorithm to optimize fundraising strategies. The RFM model is used to measure donor engagement through three dimensions: Recency (the last time a donation was made), Frequency (the frequency of dona...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Batam
2024-11-01
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| Series: | Journal of Applied Informatics and Computing |
| Subjects: | |
| Online Access: | https://jurnal.polibatam.ac.id/index.php/JAIC/article/view/8464 |
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