Social Media Marketing in the Yorùbá Video Film Industry
The thrust of this paper is the critical evaluation of the level of acceptance of social media marketing in the Yorùbá film industry. In this age of globalization, many film marketers across the world have abandoned traditional media in favor of online forms of communication, which enable them to sh...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
LibraryPress@UF
2021-12-01
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| Series: | Yoruba Studies Review |
| Online Access: | https://journals.flvc.org/ysr/article/view/129911 |
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