Uneasy lies the head that wears a crown: How celebrity CEOs affect corporate social responsibility—An empirical study of Chinese listed firms

This study examines the influence of celebrity Chief Executive Officers (CEOs) on corporate social responsibility (CSR) in Chinese listed firms in the A-share market from 2009 to 2020. We employ a multi-theoretical approach, drawing on upper echelons, impression management, and identity theories to...

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Main Author: Mengxi Niu
Format: Article
Language:English
Published: Elsevier 2025-01-01
Series:Heliyon
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Online Access:http://www.sciencedirect.com/science/article/pii/S2405844024175202
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author Mengxi Niu
author_facet Mengxi Niu
author_sort Mengxi Niu
collection DOAJ
description This study examines the influence of celebrity Chief Executive Officers (CEOs) on corporate social responsibility (CSR) in Chinese listed firms in the A-share market from 2009 to 2020. We employ a multi-theoretical approach, drawing on upper echelons, impression management, and identity theories to explore several aspects of this topic. We find that celebrity CEOs are associated with better CSR engagement, suggesting that celebrity CEOs are likely to utilize CSR to strategically manage their impressions. We then explore four boundary conditions in the relationship between celebrity CEOs and CSR, and how celebrity identity mechanisms moderate this relationship. We find that CEOs' age, gender, and degree of media attention can strengthen the celebrity CEOs–CSR relationship, explaining the boundary conditions influencing the level of celebrity CEOs' impression management motivation. Additionally, environmental dynamism does not influence the association between celebrity CEOs and CSR performance. Our study provides new insights into the understanding of CSR antecedents, particularly from the perspective of CEOs’ psychological motivation, and contributes to formulating future CEO and CSR strategies.
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spelling doaj-art-8c722b71126d47e490c4ceb8e52a02d72025-01-17T04:51:25ZengElsevierHeliyon2405-84402025-01-01111e41489Uneasy lies the head that wears a crown: How celebrity CEOs affect corporate social responsibility—An empirical study of Chinese listed firmsMengxi Niu0School of International Culture and Communication, Communication University of Zhejiang, China; Center for UK Studies, Communication University of Zhejiang, China; School of International Culture and Communication, Communication University of Zhejiang, China.This study examines the influence of celebrity Chief Executive Officers (CEOs) on corporate social responsibility (CSR) in Chinese listed firms in the A-share market from 2009 to 2020. We employ a multi-theoretical approach, drawing on upper echelons, impression management, and identity theories to explore several aspects of this topic. We find that celebrity CEOs are associated with better CSR engagement, suggesting that celebrity CEOs are likely to utilize CSR to strategically manage their impressions. We then explore four boundary conditions in the relationship between celebrity CEOs and CSR, and how celebrity identity mechanisms moderate this relationship. We find that CEOs' age, gender, and degree of media attention can strengthen the celebrity CEOs–CSR relationship, explaining the boundary conditions influencing the level of celebrity CEOs' impression management motivation. Additionally, environmental dynamism does not influence the association between celebrity CEOs and CSR performance. Our study provides new insights into the understanding of CSR antecedents, particularly from the perspective of CEOs’ psychological motivation, and contributes to formulating future CEO and CSR strategies.http://www.sciencedirect.com/science/article/pii/S2405844024175202Celebrity CEOsIdentity theoryImpression managementCorporate social responsibility (CSR)
spellingShingle Mengxi Niu
Uneasy lies the head that wears a crown: How celebrity CEOs affect corporate social responsibility—An empirical study of Chinese listed firms
Heliyon
Celebrity CEOs
Identity theory
Impression management
Corporate social responsibility (CSR)
title Uneasy lies the head that wears a crown: How celebrity CEOs affect corporate social responsibility—An empirical study of Chinese listed firms
title_full Uneasy lies the head that wears a crown: How celebrity CEOs affect corporate social responsibility—An empirical study of Chinese listed firms
title_fullStr Uneasy lies the head that wears a crown: How celebrity CEOs affect corporate social responsibility—An empirical study of Chinese listed firms
title_full_unstemmed Uneasy lies the head that wears a crown: How celebrity CEOs affect corporate social responsibility—An empirical study of Chinese listed firms
title_short Uneasy lies the head that wears a crown: How celebrity CEOs affect corporate social responsibility—An empirical study of Chinese listed firms
title_sort uneasy lies the head that wears a crown how celebrity ceos affect corporate social responsibility an empirical study of chinese listed firms
topic Celebrity CEOs
Identity theory
Impression management
Corporate social responsibility (CSR)
url http://www.sciencedirect.com/science/article/pii/S2405844024175202
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