TRANSNATIONAL TOURISM DEVELOPMENT: AN EARLY EPISODE FROM COLONIAL SOUTHERN AFRICA
Cross-border tourism marketing and promotion is a widely endorsed approach for encouraging regional tourism development. The aim in this paper is to uncover an early historical example of regional tourism development which occurred in colonial Southern Africa. Using archival sources the study pi...
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| Format: | Article |
| Language: | English |
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Editura Universitatii din Oradea
2024-03-01
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| Series: | Revista Română de Geografie Politică |
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| Online Access: | https://rrgp.uoradea.ro/art/2024-1/rrgp.261102-374.pdf |
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| author | Christian M. ROGERSON |
| author_facet | Christian M. ROGERSON |
| author_sort | Christian M. ROGERSON |
| collection | DOAJ |
| description | Cross-border tourism marketing and promotion is a widely
endorsed approach for encouraging regional tourism development. The
aim in this paper is to uncover an early historical example of regional
tourism development which occurred in colonial Southern Africa. Using
archival sources the study pinpoints the contributions of publicity
material produced by South African Railways for the promotion of
tourism in the territories of colonial Zimbabwe and Mozambique. In
encouraging international tourism to South Africa during the 1920s and
1930s there was an understanding that South Africa’s leading national
tourism assets were best packaged together for ‘transnational tourism
development’ with marketing for the iconic attraction of Victoria Falls as
well as Lourenço Marques. The destination which was promoted as
‘South Africa’ in tourism guidebooks did not correspond with the geopolitical entity of the Union of South Africa, instead it embraced the
attractions of Portuguese-controlled Mozambique and several tourism
products in the British-controlled territory of Rhodesia. |
| format | Article |
| id | doaj-art-8bb8f85671c3414a98a78cda627d8ba8 |
| institution | Kabale University |
| issn | 1582-7763 2065-1619 |
| language | English |
| publishDate | 2024-03-01 |
| publisher | Editura Universitatii din Oradea |
| record_format | Article |
| series | Revista Română de Geografie Politică |
| spelling | doaj-art-8bb8f85671c3414a98a78cda627d8ba82025-01-13T13:54:07ZengEditura Universitatii din OradeaRevista Română de Geografie Politică1582-77632065-16192024-03-01261142810.30892/rrgp.261102-374TRANSNATIONAL TOURISM DEVELOPMENT: AN EARLY EPISODE FROM COLONIAL SOUTHERN AFRICAChristian M. ROGERSON0School of Tourism & Hospitality, College of Business and Economics, University of Johannesburg, Bunting Road, Johannesburg, South Africa, e-mail: chrismr@uj.ac.zaCross-border tourism marketing and promotion is a widely endorsed approach for encouraging regional tourism development. The aim in this paper is to uncover an early historical example of regional tourism development which occurred in colonial Southern Africa. Using archival sources the study pinpoints the contributions of publicity material produced by South African Railways for the promotion of tourism in the territories of colonial Zimbabwe and Mozambique. In encouraging international tourism to South Africa during the 1920s and 1930s there was an understanding that South Africa’s leading national tourism assets were best packaged together for ‘transnational tourism development’ with marketing for the iconic attraction of Victoria Falls as well as Lourenço Marques. The destination which was promoted as ‘South Africa’ in tourism guidebooks did not correspond with the geopolitical entity of the Union of South Africa, instead it embraced the attractions of Portuguese-controlled Mozambique and several tourism products in the British-controlled territory of Rhodesia.https://rrgp.uoradea.ro/art/2024-1/rrgp.261102-374.pdftransnational tourismcross-border marketingguidebookshistorical approachcolonial southern africa |
| spellingShingle | Christian M. ROGERSON TRANSNATIONAL TOURISM DEVELOPMENT: AN EARLY EPISODE FROM COLONIAL SOUTHERN AFRICA Revista Română de Geografie Politică transnational tourism cross-border marketing guidebooks historical approach colonial southern africa |
| title | TRANSNATIONAL TOURISM DEVELOPMENT: AN EARLY EPISODE FROM COLONIAL SOUTHERN AFRICA |
| title_full | TRANSNATIONAL TOURISM DEVELOPMENT: AN EARLY EPISODE FROM COLONIAL SOUTHERN AFRICA |
| title_fullStr | TRANSNATIONAL TOURISM DEVELOPMENT: AN EARLY EPISODE FROM COLONIAL SOUTHERN AFRICA |
| title_full_unstemmed | TRANSNATIONAL TOURISM DEVELOPMENT: AN EARLY EPISODE FROM COLONIAL SOUTHERN AFRICA |
| title_short | TRANSNATIONAL TOURISM DEVELOPMENT: AN EARLY EPISODE FROM COLONIAL SOUTHERN AFRICA |
| title_sort | transnational tourism development an early episode from colonial southern africa |
| topic | transnational tourism cross-border marketing guidebooks historical approach colonial southern africa |
| url | https://rrgp.uoradea.ro/art/2024-1/rrgp.261102-374.pdf |
| work_keys_str_mv | AT christianmrogerson transnationaltourismdevelopmentanearlyepisodefromcolonialsouthernafrica |