Research on O2O Model Dynamic Pricing Strategy and Consumer Surplus Relationship Analysis and Promotion Strategy: Take Meituan as an Example
In today’s thriving digital economy, the O2O (Online-to-Offline) model has become a crucial component of modern commerce. In China, this model dominates key sectors, particularly in food delivery and fresh produce sales within supermarkets, serving as the primary operational approach. This paper tak...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/28/shsconf_dsm2024_01001.pdf |
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