The impact of culturally-informed messages to reduce sugar-sweetened beverage consumption: An experiment among Black women in the United States.
<h4>Objective</h4>Sugar-sweetened beverage (i.e., sugary drink) consumption is associated with chronic health issues that disproportionately affect Black women. Culturally-informed (CI) health campaigns may be more effective among Black women than campaigns designed for general audiences...
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| Format: | Article |
| Language: | English |
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Public Library of Science (PLoS)
2024-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0312361 |
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| author | Rhyan N Vereen Marissa G Hall Francesca Dillman Carpentier Rachel W Goode Seth M Noar Allison J Lazard |
| author_facet | Rhyan N Vereen Marissa G Hall Francesca Dillman Carpentier Rachel W Goode Seth M Noar Allison J Lazard |
| author_sort | Rhyan N Vereen |
| collection | DOAJ |
| description | <h4>Objective</h4>Sugar-sweetened beverage (i.e., sugary drink) consumption is associated with chronic health issues that disproportionately affect Black women. Culturally-informed (CI) health campaigns may be more effective among Black women than campaigns designed for general audiences. This study assesses the effects of a CI campaign on consumption intentions, comparing these effects to general audience and control campaigns.<h4>Methods</h4>We conducted an online between-persons randomized experiment with a national convenience sample of 502 Black women in February 2023. Participants were randomly assigned to view a CI, general audience, or control campaign. Outcomes were intentions to decrease sugary drink consumption (primary outcome; range 1-7), knowledge of (range 0-4) and perceived susceptibility to health harms (range 1-5) and sharing intentions (range 0-3).<h4>Results</h4>The CI campaign had significantly higher perceived cultural relevance (M = 4.61) than the general audience (M = 3.64) or control (M = 3.66; p's<0.05) campaigns. Consumption intentions did not differ by campaign condition (F = 0.03, p>0.05). There was no main effect of campaign condition on knowledge or perceived susceptibility (p's>0.05), though findings were moderated by body size. Based on body size, women reported less perceived susceptibility or knowledge when exposed to the CI campaign, compared to either the control or general audience campaign. Sharing intentions did not differ by campaign condition.<h4>Conclusions</h4>Future research should continue to examine the role of refining message content over a longer duration to understand whether the anticipated impact of CI messages can be achieved in the context of sugary drink consumption among Black women. |
| format | Article |
| id | doaj-art-8b08988fd8cf47a7b26b958fa19175be |
| institution | Kabale University |
| issn | 1932-6203 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj-art-8b08988fd8cf47a7b26b958fa19175be2024-12-15T05:31:35ZengPublic Library of Science (PLoS)PLoS ONE1932-62032024-01-011911e031236110.1371/journal.pone.0312361The impact of culturally-informed messages to reduce sugar-sweetened beverage consumption: An experiment among Black women in the United States.Rhyan N VereenMarissa G HallFrancesca Dillman CarpentierRachel W GoodeSeth M NoarAllison J Lazard<h4>Objective</h4>Sugar-sweetened beverage (i.e., sugary drink) consumption is associated with chronic health issues that disproportionately affect Black women. Culturally-informed (CI) health campaigns may be more effective among Black women than campaigns designed for general audiences. This study assesses the effects of a CI campaign on consumption intentions, comparing these effects to general audience and control campaigns.<h4>Methods</h4>We conducted an online between-persons randomized experiment with a national convenience sample of 502 Black women in February 2023. Participants were randomly assigned to view a CI, general audience, or control campaign. Outcomes were intentions to decrease sugary drink consumption (primary outcome; range 1-7), knowledge of (range 0-4) and perceived susceptibility to health harms (range 1-5) and sharing intentions (range 0-3).<h4>Results</h4>The CI campaign had significantly higher perceived cultural relevance (M = 4.61) than the general audience (M = 3.64) or control (M = 3.66; p's<0.05) campaigns. Consumption intentions did not differ by campaign condition (F = 0.03, p>0.05). There was no main effect of campaign condition on knowledge or perceived susceptibility (p's>0.05), though findings were moderated by body size. Based on body size, women reported less perceived susceptibility or knowledge when exposed to the CI campaign, compared to either the control or general audience campaign. Sharing intentions did not differ by campaign condition.<h4>Conclusions</h4>Future research should continue to examine the role of refining message content over a longer duration to understand whether the anticipated impact of CI messages can be achieved in the context of sugary drink consumption among Black women.https://doi.org/10.1371/journal.pone.0312361 |
| spellingShingle | Rhyan N Vereen Marissa G Hall Francesca Dillman Carpentier Rachel W Goode Seth M Noar Allison J Lazard The impact of culturally-informed messages to reduce sugar-sweetened beverage consumption: An experiment among Black women in the United States. PLoS ONE |
| title | The impact of culturally-informed messages to reduce sugar-sweetened beverage consumption: An experiment among Black women in the United States. |
| title_full | The impact of culturally-informed messages to reduce sugar-sweetened beverage consumption: An experiment among Black women in the United States. |
| title_fullStr | The impact of culturally-informed messages to reduce sugar-sweetened beverage consumption: An experiment among Black women in the United States. |
| title_full_unstemmed | The impact of culturally-informed messages to reduce sugar-sweetened beverage consumption: An experiment among Black women in the United States. |
| title_short | The impact of culturally-informed messages to reduce sugar-sweetened beverage consumption: An experiment among Black women in the United States. |
| title_sort | impact of culturally informed messages to reduce sugar sweetened beverage consumption an experiment among black women in the united states |
| url | https://doi.org/10.1371/journal.pone.0312361 |
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