Entertainment-education and HIV-AIDS prevention. Moderating and mediating processes

Entertainment-education and HIV-AIDS prevention. Moderating and mediating processes

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This article is part of an entertainment-education research (EE) from the perspective of narrative persuasion. It presents the results of experimental research aimed at contributing to the improvement of the design of EE strategies to promote HIV testing in men who have sex with men (MSM). Specific...

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Bibliographic Details
Main Authors: Alicia Camelo-Guarín, Juan José Igartua, Jair Vega-Casanova, Jorge Palacio-Sañudo
Format: Article
Language:English
Published: Pontificia Universidad Católica de Chile 2021-11-01
Series:Cuadernos.info
Subjects:
narrative persuasion
entertainment-education
HIV-AIDS prevention
stimulus modality
narrative transportation
identification with the character
Online Access:https://revistanortegrande.uc.cl/index.php/cdi/article/view/29287
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