Research on strategies for enhancing drug knowledge dissemination on Chinese social media WeChat public accounts based on text mining technology
ObjectiveHealth science popularization is an important means to improve public health literacy, promote healthy lifestyles, prevent diseases and respond to health crises, which is of great significance for improving the overall health of the people. Strengthening the medication education of patients...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2025-08-01
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| Series: | Frontiers in Pharmacology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fphar.2025.1569863/full |
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| author | Xihui Yu Xiaotong Chen Xia Yan Xuejun Wu Yizhi Zhang Xiajiong Luo Weihao Ma Hongbo Fu Yaofeng Zhang |
| author_facet | Xihui Yu Xiaotong Chen Xia Yan Xuejun Wu Yizhi Zhang Xiajiong Luo Weihao Ma Hongbo Fu Yaofeng Zhang |
| author_sort | Xihui Yu |
| collection | DOAJ |
| description | ObjectiveHealth science popularization is an important means to improve public health literacy, promote healthy lifestyles, prevent diseases and respond to health crises, which is of great significance for improving the overall health of the people. Strengthening the medication education of patients is also one of the key factors to improve patients’ medication adherence. In order to strengthen the dissemination of pharmaceutical popular science articles and give full play to the value of pharmaceutical popular science, this study takes WeChat public account as the research platform to explore effective strategies to improve pageviews of science popularization. It provides references for science popularization workers, so that science popularization can play a better role in improving the public’s knowledge of medication safety.MethodsTaking the well-known pharmaceutical science popularization WeChat account “PSM Medicine Shield Public Welfare” as an example, we combined the Term Frequency-Inverse Document Frequency (TF-IDF) algorithm and VOSviewer visualization analysis technology to construct a hot topic analysis model for pharmaceutical science popularization articles, and analyzed the common rules and characteristics of successful hot articles. Latent Dirichlet Allocation (LDA) and The Bidirectional Encoder Representations from Transformers Topic (BERTopic) model were used to realize the construction of the topic model.ResultsThe model selected the top 20% of popularization articles with the greatest reading volume between 2015 and 2023 as the database for text mining. The clustering results indicated that the public was interested in these five types of pharmaceutical science popularization themes: drug dosage, drug side effects, children’s infections, the efficacy of traditional Chinese medicine and Chinese patent medicines, and the usage methods of different drug administration routes. The public’s interest in topics changed from drug side effects to practical drug usage issues, as seen by the keyword time series graph.ConclusionPharmaceutical professionals may more effectively discover hot themes in the industry by combining the TF-IDF algorithm with VOSviewer visualization analysis and LDA and BERTopic in the text mining. This improves the readability of popularization articles and the impact of WeChat accounts, which may improve medication adherence and raise public awareness of medication usage. |
| format | Article |
| id | doaj-art-8aa52e6b4d2649d8a320f49ebe910f0f |
| institution | Kabale University |
| issn | 1663-9812 |
| language | English |
| publishDate | 2025-08-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Pharmacology |
| spelling | doaj-art-8aa52e6b4d2649d8a320f49ebe910f0f2025-08-26T04:12:48ZengFrontiers Media S.A.Frontiers in Pharmacology1663-98122025-08-011610.3389/fphar.2025.15698631569863Research on strategies for enhancing drug knowledge dissemination on Chinese social media WeChat public accounts based on text mining technologyXihui YuXiaotong ChenXia YanXuejun WuYizhi ZhangXiajiong LuoWeihao MaHongbo FuYaofeng ZhangObjectiveHealth science popularization is an important means to improve public health literacy, promote healthy lifestyles, prevent diseases and respond to health crises, which is of great significance for improving the overall health of the people. Strengthening the medication education of patients is also one of the key factors to improve patients’ medication adherence. In order to strengthen the dissemination of pharmaceutical popular science articles and give full play to the value of pharmaceutical popular science, this study takes WeChat public account as the research platform to explore effective strategies to improve pageviews of science popularization. It provides references for science popularization workers, so that science popularization can play a better role in improving the public’s knowledge of medication safety.MethodsTaking the well-known pharmaceutical science popularization WeChat account “PSM Medicine Shield Public Welfare” as an example, we combined the Term Frequency-Inverse Document Frequency (TF-IDF) algorithm and VOSviewer visualization analysis technology to construct a hot topic analysis model for pharmaceutical science popularization articles, and analyzed the common rules and characteristics of successful hot articles. Latent Dirichlet Allocation (LDA) and The Bidirectional Encoder Representations from Transformers Topic (BERTopic) model were used to realize the construction of the topic model.ResultsThe model selected the top 20% of popularization articles with the greatest reading volume between 2015 and 2023 as the database for text mining. The clustering results indicated that the public was interested in these five types of pharmaceutical science popularization themes: drug dosage, drug side effects, children’s infections, the efficacy of traditional Chinese medicine and Chinese patent medicines, and the usage methods of different drug administration routes. The public’s interest in topics changed from drug side effects to practical drug usage issues, as seen by the keyword time series graph.ConclusionPharmaceutical professionals may more effectively discover hot themes in the industry by combining the TF-IDF algorithm with VOSviewer visualization analysis and LDA and BERTopic in the text mining. This improves the readability of popularization articles and the impact of WeChat accounts, which may improve medication adherence and raise public awareness of medication usage.https://www.frontiersin.org/articles/10.3389/fphar.2025.1569863/fullnatural language processingtopic modellingterm frequency-inverse document frequency (TF-IDF)VOSviewerWeChatvisualization analysis |
| spellingShingle | Xihui Yu Xiaotong Chen Xia Yan Xuejun Wu Yizhi Zhang Xiajiong Luo Weihao Ma Hongbo Fu Yaofeng Zhang Research on strategies for enhancing drug knowledge dissemination on Chinese social media WeChat public accounts based on text mining technology Frontiers in Pharmacology natural language processing topic modelling term frequency-inverse document frequency (TF-IDF) VOSviewer visualization analysis |
| title | Research on strategies for enhancing drug knowledge dissemination on Chinese social media WeChat public accounts based on text mining technology |
| title_full | Research on strategies for enhancing drug knowledge dissemination on Chinese social media WeChat public accounts based on text mining technology |
| title_fullStr | Research on strategies for enhancing drug knowledge dissemination on Chinese social media WeChat public accounts based on text mining technology |
| title_full_unstemmed | Research on strategies for enhancing drug knowledge dissemination on Chinese social media WeChat public accounts based on text mining technology |
| title_short | Research on strategies for enhancing drug knowledge dissemination on Chinese social media WeChat public accounts based on text mining technology |
| title_sort | research on strategies for enhancing drug knowledge dissemination on chinese social media wechat public accounts based on text mining technology |
| topic | natural language processing topic modelling term frequency-inverse document frequency (TF-IDF) VOSviewer visualization analysis |
| url | https://www.frontiersin.org/articles/10.3389/fphar.2025.1569863/full |
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