Abdullah, J. Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing. UiTM Press.
Chicago Style (17th ed.) CitationAbdullah, Johari. Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing. UiTM Press.
MLA (9th ed.) CitationAbdullah, Johari. Revisiting Exchange Concept: A Rationale for Marketing Mix in Islamic Marketing. UiTM Press.
Warning: These citations may not always be 100% accurate.