The effect of internal branding on financial performance and brand loyalty with the mediating role of psychological empowerment (case study: Saman Bank, Tehran Province)

The effect of internal branding on financial performance and brand loyalty with the mediating role of psychological empowerment (case study: Saman Bank, Tehran Province)

Purpose: The purpose of this research is to examine the effect of internal branding on financial performance and brand loyalty with the mediating role of psychological empowerment (case study: Saman Bank, Tehran Province).Methodology: This research is applied in terms of purpose and descriptive-surv...

Full description

Saved in:
Bibliographic Details
Main Authors: Nader Sheikholeslami Kandelousi, Samira Soltanieh, Fatemeh Ahmadi
Format: Article
Language:fas
Published: Ayandegan Institute of Higher Education, Tonekabon, 2024-08-01
Series:مدیریت نوآوری و راهبردهای عملیاتی
Subjects:
internal branding
financial performance
brand loyalty
psychological empowerment
saman bank
Online Access:http://www.journal-imos.ir/article_196580_ffcdc32a69a2be6495f10dcf01e26e3f.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items