Reterritorialiser les stéréotypes latino-américains : comment les mèmes permettent une critique des impérialismes culturels

According to a conception of stereotypes at the crossroads of the works of Pierre Klossowski (1970; 1984) and Roland Barthes (1957), their heuristic, social, and ideological dimensions appear more explicitly. The stereotypical representations that apply to so-called Latin America and that are convey...

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Main Author: Thibaut Vaillancourt
Format: Article
Language:Spanish
Published: Groupe de Recherche Amérique Latine Histoire et Mémoire 2023-12-01
Series:Les Cahiers ALHIM
Subjects:
Online Access:https://journals.openedition.org/alhim/12128
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author Thibaut Vaillancourt
author_facet Thibaut Vaillancourt
author_sort Thibaut Vaillancourt
collection DOAJ
description According to a conception of stereotypes at the crossroads of the works of Pierre Klossowski (1970; 1984) and Roland Barthes (1957), their heuristic, social, and ideological dimensions appear more explicitly. The stereotypical representations that apply to so-called Latin America and that are conveyed in audiovisual cultures (music, cinema, television) are experiencing a reappraisal thanks to the Internet. More precisely, the computer is to be considered from the point of view of media studies as a medium that subsumes its historical and technological predecessors. In this, the representations from the cultural industries of the 20th century find themselves digested, reenacted, and re-semanticized by the said Internet culture, of which memes are an exemplary occurrence today. Social networks as a new field of ideological, symbolic, and social struggles then appear as the vector of new representations and new stereotypes. Whether they are empirically true or false matters less than the scope and effect of the stereotypes thus produced and conveyed. The question then becomes that of knowing what the presuppositions and foundations of certain Latin American memes are, to finally ask us what geopolitical and cultural relations are at work behind problematic representations of Latin America and its inhabitants.
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spelling doaj-art-88bff09e034e4e7fba83b5f2c45637172025-01-10T14:55:13ZspaGroupe de Recherche Amérique Latine Histoire et MémoireLes Cahiers ALHIM1628-67311777-51752023-12-014610.4000/alhim.12128Reterritorialiser les stéréotypes latino-américains : comment les mèmes permettent une critique des impérialismes culturelsThibaut VaillancourtAccording to a conception of stereotypes at the crossroads of the works of Pierre Klossowski (1970; 1984) and Roland Barthes (1957), their heuristic, social, and ideological dimensions appear more explicitly. The stereotypical representations that apply to so-called Latin America and that are conveyed in audiovisual cultures (music, cinema, television) are experiencing a reappraisal thanks to the Internet. More precisely, the computer is to be considered from the point of view of media studies as a medium that subsumes its historical and technological predecessors. In this, the representations from the cultural industries of the 20th century find themselves digested, reenacted, and re-semanticized by the said Internet culture, of which memes are an exemplary occurrence today. Social networks as a new field of ideological, symbolic, and social struggles then appear as the vector of new representations and new stereotypes. Whether they are empirically true or false matters less than the scope and effect of the stereotypes thus produced and conveyed. The question then becomes that of knowing what the presuppositions and foundations of certain Latin American memes are, to finally ask us what geopolitical and cultural relations are at work behind problematic representations of Latin America and its inhabitants.https://journals.openedition.org/alhim/12128neoliberalismstereotypesmemescultural imperialismsubversion
spellingShingle Thibaut Vaillancourt
Reterritorialiser les stéréotypes latino-américains : comment les mèmes permettent une critique des impérialismes culturels
Les Cahiers ALHIM
neoliberalism
stereotypes
memes
cultural imperialism
subversion
title Reterritorialiser les stéréotypes latino-américains : comment les mèmes permettent une critique des impérialismes culturels
title_full Reterritorialiser les stéréotypes latino-américains : comment les mèmes permettent une critique des impérialismes culturels
title_fullStr Reterritorialiser les stéréotypes latino-américains : comment les mèmes permettent une critique des impérialismes culturels
title_full_unstemmed Reterritorialiser les stéréotypes latino-américains : comment les mèmes permettent une critique des impérialismes culturels
title_short Reterritorialiser les stéréotypes latino-américains : comment les mèmes permettent une critique des impérialismes culturels
title_sort reterritorialiser les stereotypes latino americains comment les memes permettent une critique des imperialismes culturels
topic neoliberalism
stereotypes
memes
cultural imperialism
subversion
url https://journals.openedition.org/alhim/12128
work_keys_str_mv AT thibautvaillancourt reterritorialiserlesstereotypeslatinoamericainscommentlesmemespermettentunecritiquedesimperialismesculturels