Determinants influencing the adoption behavior of Indian consumers in reference to online pharmacy purchases
This research’s goal is to identify the variables that influence consumers’ decisions when they buy prescription drugs online. This study investigates the factors influencing consumers’ decisions regarding online pharmacies through a comprehensive investigation of the variables influencing purchasin...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2436136 |
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