Rewards and Cognitive Dissonance: The Impact of Cookie Policies in Information Ecosystems

In the digital age, where users' attention is an increasingly rare commodity, cookies have become an essential tool not only for optimizing online experiences, but also for the psychological manipulation of users. These small data files are used strategically to stimulate the brain's re...

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Main Authors: Manuel Gabriel Vigariu, Constantin-Alexandru Marin
Format: Article
Language:English
Published: THOT Publishing House 2024-11-01
Series:Journal of Research and Innovation for Sustainable Society
Subjects:
Online Access:https://jriss.4ader.ro/wp-content/uploads/2024/11/24.-Manuel-Gabriel-Vigariu-Constantin-Alexandru-Marin-Rewards-and-Cognitive-Dissonance-The-Impact-of-Cookie-Policies-in-Information-Ecosystems.pdf
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author Manuel Gabriel Vigariu
Constantin-Alexandru Marin
author_facet Manuel Gabriel Vigariu
Constantin-Alexandru Marin
author_sort Manuel Gabriel Vigariu
collection DOAJ
description In the digital age, where users' attention is an increasingly rare commodity, cookies have become an essential tool not only for optimizing online experiences, but also for the psychological manipulation of users. These small data files are used strategically to stimulate the brain's reward system as well as to avoid cognitive dissonance, a phenomenon that occurs when there is a conflict between users' expectations of the reality of their online interactions. By offering a personalized experience and constant rewards, the cookie policy helps to keep users connected in the digital space, preventing them from encountering dilemmas or unpleasant situations that could cause them to reconsider their commitment to the respective platforms
format Article
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institution Kabale University
issn 2668-0416
language English
publishDate 2024-11-01
publisher THOT Publishing House
record_format Article
series Journal of Research and Innovation for Sustainable Society
spelling doaj-art-884e90ac096047efbfaff3aae93ce0362025-01-07T15:52:34ZengTHOT Publishing HouseJournal of Research and Innovation for Sustainable Society2668-04162024-11-016222222610.33727/JRISS.2024.2.24:222-226Rewards and Cognitive Dissonance: The Impact of Cookie Policies in Information EcosystemsManuel Gabriel Vigariu0https://orcid.org/0009-0004-4470-746XConstantin-Alexandru Marin1https://orcid.org/0009-0007-7194-3910Psychologist, independent researcher, and legal advisor, Bucharest, RomaniaNational University of Political Studies and Public AdministrationIn the digital age, where users' attention is an increasingly rare commodity, cookies have become an essential tool not only for optimizing online experiences, but also for the psychological manipulation of users. These small data files are used strategically to stimulate the brain's reward system as well as to avoid cognitive dissonance, a phenomenon that occurs when there is a conflict between users' expectations of the reality of their online interactions. By offering a personalized experience and constant rewards, the cookie policy helps to keep users connected in the digital space, preventing them from encountering dilemmas or unpleasant situations that could cause them to reconsider their commitment to the respective platformshttps://jriss.4ader.ro/wp-content/uploads/2024/11/24.-Manuel-Gabriel-Vigariu-Constantin-Alexandru-Marin-Rewards-and-Cognitive-Dissonance-The-Impact-of-Cookie-Policies-in-Information-Ecosystems.pdfcookie policymanipulationreward systemcognitive dissonancedigital space
spellingShingle Manuel Gabriel Vigariu
Constantin-Alexandru Marin
Rewards and Cognitive Dissonance: The Impact of Cookie Policies in Information Ecosystems
Journal of Research and Innovation for Sustainable Society
cookie policy
manipulation
reward system
cognitive dissonance
digital space
title Rewards and Cognitive Dissonance: The Impact of Cookie Policies in Information Ecosystems
title_full Rewards and Cognitive Dissonance: The Impact of Cookie Policies in Information Ecosystems
title_fullStr Rewards and Cognitive Dissonance: The Impact of Cookie Policies in Information Ecosystems
title_full_unstemmed Rewards and Cognitive Dissonance: The Impact of Cookie Policies in Information Ecosystems
title_short Rewards and Cognitive Dissonance: The Impact of Cookie Policies in Information Ecosystems
title_sort rewards and cognitive dissonance the impact of cookie policies in information ecosystems
topic cookie policy
manipulation
reward system
cognitive dissonance
digital space
url https://jriss.4ader.ro/wp-content/uploads/2024/11/24.-Manuel-Gabriel-Vigariu-Constantin-Alexandru-Marin-Rewards-and-Cognitive-Dissonance-The-Impact-of-Cookie-Policies-in-Information-Ecosystems.pdf
work_keys_str_mv AT manuelgabrielvigariu rewardsandcognitivedissonancetheimpactofcookiepoliciesininformationecosystems
AT constantinalexandrumarin rewardsandcognitivedissonancetheimpactofcookiepoliciesininformationecosystems