Le city branding à l'épreuve de l'alternance politique à travers l’exemple stéphanois.
The shift from the Fordist city to the entrepreneurial city is coupled by a rise in city branding that integrate urban development strategies. The old industrial cities are the firsts to implement this type of actions. At first, we explore here the reasons that led local actors of Saint-Etienne, a f...
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| Format: | Article |
| Language: | English |
| Published: |
Confins
2018-07-01
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| Series: | Confins |
| Subjects: | |
| Online Access: | https://journals.openedition.org/confins/14303 |
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