Exploring Social Media Impact in Admission Campaigns. A Comparative Research
As universities face increasingly high competition to attract students, social media are becoming more and more important in communication campaigns. The article aims to investigate the role that social networks have in admissions campaigns, by conducting a comparative study on the two main target a...
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| Format: | Article |
| Language: | fra |
| Published: |
Romanian Foundation for Business Intelligence
2024-12-01
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| Series: | Management Intercultural |
| Subjects: | |
| Online Access: | https://seaopenresearch.eu/Journals/articles/MI_53_3.pdf |
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| _version_ | 1849390468653121536 |
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| author | Alexandru GRIGORAS |
| author_facet | Alexandru GRIGORAS |
| author_sort | Alexandru GRIGORAS |
| collection | DOAJ |
| description | As universities face increasingly high competition to attract students, social media are becoming more and more important in communication campaigns. The article aims to investigate the role that social networks have in admissions campaigns, by conducting a comparative study on the two main target audiences: high school students - who will go through the admissions process in the future and can provide information to develop possible strategies for future communication campaigns, and undergraduate students, who have already experienced the admission process and find out how they evaluate the impact of social media. As a result, we can see the role social media play in admissions campaigns and plan strategic directions for future communication actions. |
| format | Article |
| id | doaj-art-86c938c7f0e64e739bce4ea5a03d69b0 |
| institution | Kabale University |
| issn | 1454-9980 2285-9292 |
| language | fra |
| publishDate | 2024-12-01 |
| publisher | Romanian Foundation for Business Intelligence |
| record_format | Article |
| series | Management Intercultural |
| spelling | doaj-art-86c938c7f0e64e739bce4ea5a03d69b02025-08-20T03:41:39ZfraRomanian Foundation for Business IntelligenceManagement Intercultural1454-99802285-92922024-12-01XXVI537184Exploring Social Media Impact in Admission Campaigns. A Comparative ResearchAlexandru GRIGORAS0Alexandru Ioan Cuza University of IașiAs universities face increasingly high competition to attract students, social media are becoming more and more important in communication campaigns. The article aims to investigate the role that social networks have in admissions campaigns, by conducting a comparative study on the two main target audiences: high school students - who will go through the admissions process in the future and can provide information to develop possible strategies for future communication campaigns, and undergraduate students, who have already experienced the admission process and find out how they evaluate the impact of social media. As a result, we can see the role social media play in admissions campaigns and plan strategic directions for future communication actions.https://seaopenresearch.eu/Journals/articles/MI_53_3.pdfsocial mediahigher educationromaniaadmission campaigns |
| spellingShingle | Alexandru GRIGORAS Exploring Social Media Impact in Admission Campaigns. A Comparative Research Management Intercultural social media higher education romania admission campaigns |
| title | Exploring Social Media Impact in Admission Campaigns. A Comparative Research |
| title_full | Exploring Social Media Impact in Admission Campaigns. A Comparative Research |
| title_fullStr | Exploring Social Media Impact in Admission Campaigns. A Comparative Research |
| title_full_unstemmed | Exploring Social Media Impact in Admission Campaigns. A Comparative Research |
| title_short | Exploring Social Media Impact in Admission Campaigns. A Comparative Research |
| title_sort | exploring social media impact in admission campaigns a comparative research |
| topic | social media higher education romania admission campaigns |
| url | https://seaopenresearch.eu/Journals/articles/MI_53_3.pdf |
| work_keys_str_mv | AT alexandrugrigoras exploringsocialmediaimpactinadmissioncampaignsacomparativeresearch |