Comprehensive trust evaluation model in social networks

A method was proposed to evaluate the user's attitude from the interaction experience and deduce the user's behavior pattern by employing the interactive time series.Further,a new trust evaluation model was constructed by con-sidering the following features:the user's attitude,the int...

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Bibliographic Details
Main Authors: Xian-jia MENG, Jian-feng MA, Di LU, Yi-chuan WANG
Format: Article
Language:zho
Published: Editorial Department of Journal on Communications 2014-12-01
Series:Tongxin xuebao
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Online Access:http://www.joconline.com.cn/zh/article/doi/10.3969/j.issn.1000-436x.2014.12.016/
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Summary:A method was proposed to evaluate the user's attitude from the interaction experience and deduce the user's behavior pattern by employing the interactive time series.Further,a new trust evaluation model was constructed by con-sidering the following features:the user's attitude,the interaction experience and the behavior pattern.The experiment results show that the presented model can be adapted to dynamic and complex social networks,and can efficiently quan-tify the influence on the trust of three kinds of information,and enhance the availability and accuracy of direct trust evaluation model in social networks.
ISSN:1000-436X