Domestic public diplomacy as a communications strategy. Analysis of the Spanish case
The concept of public diplomacy is recent. In this paper, we analyse its potential as a country brand communication strategy. In this case we have applied it to Spain, but the conclusions can be extrapolated to other countries. The applied methodology has been based on a survey of 1800 people. The s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Political Research Exchange |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/2474736X.2025.2483515 |
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