The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City
The digital era has significantly transformed political interactions, particularly through social media as a communication platform. Political gimmicks have become a new trend in campaign communication, especially to attract first-time voters in the Society 5.0 era. This research aims to identify it...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Negeri Semarang
2025-01-01
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| Series: | Forum Ilmu Sosial |
| Subjects: | |
| Online Access: | https://journal.unnes.ac.id/journals/FIS/article/view/17961 |
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| Summary: | The digital era has significantly transformed political interactions, particularly through social media as a communication platform. Political gimmicks have become a new trend in campaign communication, especially to attract first-time voters in the Society 5.0 era. This research aims to identify its impact on the trust of first-time voters. A quantitative method was used for data collection, conducted by surveying 400 first-time voters in Semarang City. A simple linear regression test results show that political gimmicks significantly affect first-time voters' trust, with a significance value of 0.002 < 0.05. This study emphasizes voter political literacy's importance in ensuring rational and informed political decisions. The research plays a crucial role in understanding the dynamics of political communication in the digital era and the critical role of first-time voters in maintaining the quality of democracy. |
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| ISSN: | 1412-971X 2549-0745 |