Viralité et résistance aux discours de haine
Virality plays on the emotion that drives people to quickly retransmit a message, without really analysing it or subjecting it to criticism. The more emotional the message is, the more appropriate it seems to go viral, which is one of the premises of viral marketing. This explains the virality of vi...
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| Format: | Article |
| Language: | English |
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University of Bologna
2024-12-01
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| Series: | MediAzioni |
| Subjects: | |
| Online Access: | https://mediazioni.unibo.it/article/view/20876 |
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