Viralité et résistance aux discours de haine
Virality plays on the emotion that drives people to quickly retransmit a message, without really analysing it or subjecting it to criticism. The more emotional the message is, the more appropriate it seems to go viral, which is one of the premises of viral marketing. This explains the virality of vi...
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| Format: | Article |
| Language: | English |
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University of Bologna
2024-12-01
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| Series: | MediAzioni |
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| Online Access: | https://mediazioni.unibo.it/article/view/20876 |
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| _version_ | 1841536338620317696 |
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| author | Béatrice Turpin |
| author_facet | Béatrice Turpin |
| author_sort | Béatrice Turpin |
| collection | DOAJ |
| description | Virality plays on the emotion that drives people to quickly retransmit a message, without really analysing it or subjecting it to criticism. The more emotional the message is, the more appropriate it seems to go viral, which is one of the premises of viral marketing. This explains the virality of violent content on the Internet. From this pint of view can the fight against hate speech use virality when its aim is to call for reflection? We show that virality can serve as a catalyst for reflection, and that emotion can also be positive (Danblon, 2013). From this point of view, we take a look at the Council of Europe's Youth Campaign against Hate Speech, which uses social media to bring together and share in a community also made up of real-life interactions. We then analyse more particularly some visuals, memes, a community semiotic form which allows to start from emotions to reflect on the stereotypes which underlie hate speech. |
| format | Article |
| id | doaj-art-8365208f0e524328acb9a05f9ddf3ecd |
| institution | Kabale University |
| issn | 1974-4382 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | MediAzioni |
| spelling | doaj-art-8365208f0e524328acb9a05f9ddf3ecd2025-01-14T16:46:34ZengUniversity of BolognaMediAzioni1974-43822024-12-0144A238A25710.6092/issn.1974-4382/2087619248Viralité et résistance aux discours de haineBéatrice Turpin0Cergy Paris UniversitéVirality plays on the emotion that drives people to quickly retransmit a message, without really analysing it or subjecting it to criticism. The more emotional the message is, the more appropriate it seems to go viral, which is one of the premises of viral marketing. This explains the virality of violent content on the Internet. From this pint of view can the fight against hate speech use virality when its aim is to call for reflection? We show that virality can serve as a catalyst for reflection, and that emotion can also be positive (Danblon, 2013). From this point of view, we take a look at the Council of Europe's Youth Campaign against Hate Speech, which uses social media to bring together and share in a community also made up of real-life interactions. We then analyse more particularly some visuals, memes, a community semiotic form which allows to start from emotions to reflect on the stereotypes which underlie hate speech.https://mediazioni.unibo.it/article/view/20876viralitysocial networkmemeargumentation through imagescounter-speechenunciationhate speech |
| spellingShingle | Béatrice Turpin Viralité et résistance aux discours de haine MediAzioni virality social network meme argumentation through images counter-speech enunciation hate speech |
| title | Viralité et résistance aux discours de haine |
| title_full | Viralité et résistance aux discours de haine |
| title_fullStr | Viralité et résistance aux discours de haine |
| title_full_unstemmed | Viralité et résistance aux discours de haine |
| title_short | Viralité et résistance aux discours de haine |
| title_sort | viralite et resistance aux discours de haine |
| topic | virality social network meme argumentation through images counter-speech enunciation hate speech |
| url | https://mediazioni.unibo.it/article/view/20876 |
| work_keys_str_mv | AT beatriceturpin viraliteetresistanceauxdiscoursdehaine |