Social Media Use For Internal Communication In Kenyan Organizations
In today's digital era, the integration of social media into organizational communication practices is essential. The research aimed to assess the extent of social media adoption for internal communication, identify the platforms predominantly used, and evaluate their impact on communication ef...
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| Format: | Article |
| Language: | English |
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Faculty of Ushuluddin and Da'wah UIN Raden Mas Said
2024-12-01
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| Series: | Academic Journal of Da'wa and Communication |
| Subjects: | |
| Online Access: | https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/9935 |
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| _version_ | 1841527686797721600 |
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| author | Faith Moraa Blessing Mbatha |
| author_facet | Faith Moraa Blessing Mbatha |
| author_sort | Faith Moraa |
| collection | DOAJ |
| description | In today's digital era, the integration of social media into organizational communication practices is essential. The research aimed to assess the extent of social media adoption for internal communication, identify the platforms predominantly used, and evaluate their impact on communication efficacy within organizations Qualitative research methodology was adopted to capture a comprehensive view of social media usage in three organizations. Data were gathered through face-to-face interviews and focus group discussions with 48 participants, purposively sampled, employing thematic analysis to distill the insights. The findings reveal a selective adoption of platforms such as Slack and WhatsApp. While some employees embrace these digital tools, others persist with traditional methods. This contrast highlights reluctance within organizations to fully transition to digital communication tools. The study recommends that organizations strengthen digital literacy programs, establish clear usage policies, and foster an environment that balances innovative digital practices with established communication protocols. |
| format | Article |
| id | doaj-art-8358b63078b5470b9f1373e496e939c0 |
| institution | Kabale University |
| issn | 2722-1431 2722-144X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Faculty of Ushuluddin and Da'wah UIN Raden Mas Said |
| record_format | Article |
| series | Academic Journal of Da'wa and Communication |
| spelling | doaj-art-8358b63078b5470b9f1373e496e939c02025-01-15T09:30:55ZengFaculty of Ushuluddin and Da'wah UIN Raden Mas SaidAcademic Journal of Da'wa and Communication2722-14312722-144X2024-12-015210512210.22515/ajdc.v5i2.993513251Social Media Use For Internal Communication In Kenyan OrganizationsFaith Moraa0Blessing Mbatha1University of South AfricaUniversity of South AfricaIn today's digital era, the integration of social media into organizational communication practices is essential. The research aimed to assess the extent of social media adoption for internal communication, identify the platforms predominantly used, and evaluate their impact on communication efficacy within organizations Qualitative research methodology was adopted to capture a comprehensive view of social media usage in three organizations. Data were gathered through face-to-face interviews and focus group discussions with 48 participants, purposively sampled, employing thematic analysis to distill the insights. The findings reveal a selective adoption of platforms such as Slack and WhatsApp. While some employees embrace these digital tools, others persist with traditional methods. This contrast highlights reluctance within organizations to fully transition to digital communication tools. The study recommends that organizations strengthen digital literacy programs, establish clear usage policies, and foster an environment that balances innovative digital practices with established communication protocols.https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/9935social media adoptioninternal communicationorganizational communicationdigital communication toolskenyan organizations |
| spellingShingle | Faith Moraa Blessing Mbatha Social Media Use For Internal Communication In Kenyan Organizations Academic Journal of Da'wa and Communication social media adoption internal communication organizational communication digital communication tools kenyan organizations |
| title | Social Media Use For Internal Communication In Kenyan Organizations |
| title_full | Social Media Use For Internal Communication In Kenyan Organizations |
| title_fullStr | Social Media Use For Internal Communication In Kenyan Organizations |
| title_full_unstemmed | Social Media Use For Internal Communication In Kenyan Organizations |
| title_short | Social Media Use For Internal Communication In Kenyan Organizations |
| title_sort | social media use for internal communication in kenyan organizations |
| topic | social media adoption internal communication organizational communication digital communication tools kenyan organizations |
| url | https://ejournal.uinsaid.ac.id/index.php/ajdc/article/view/9935 |
| work_keys_str_mv | AT faithmoraa socialmediauseforinternalcommunicationinkenyanorganizations AT blessingmbatha socialmediauseforinternalcommunicationinkenyanorganizations |