STUDY ON THE IMPACT OF THE MARKET SITUATION ON THE ECONOMIC RESULTS OF A COMPANY SPECIALIZED IN THE SALE OF JEWELRY
The economic performance of any society/company depends on the decisions made in organizing its entire activity (in all aspects, including marketing), as well as its ability to ensure an outward orientation. From a marketing perspective, understanding the multitude of connections, relationships that...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2024-05-01
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| Series: | Management & Marketing |
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| _version_ | 1832541416749793280 |
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| author | Mariana JUGĂNARU Felicia RUSU Daniela POPESCU |
| author_facet | Mariana JUGĂNARU Felicia RUSU Daniela POPESCU |
| author_sort | Mariana JUGĂNARU |
| collection | DOAJ |
| description | The economic performance of any society/company depends on the decisions made in organizing its entire activity (in all aspects, including marketing), as well as its ability to ensure an outward orientation. From a marketing perspective, understanding the multitude of connections, relationships that each company develops, and being aware of the importance of their impact on its activity, have led to an increased interest in studying the external environment. Anticipating the future evolution of external environment components and potential implications for the company's activity are important concerns for marketing activity management. This article presents a study based on the analysis and interpretation of the economic results achieved by a Romanian company during the Covid-19 pandemic. The aspects identified and conclusions drawn from this study highlight the fact that the change in market conditions has been an important element/factor for the company's performance and image. |
| format | Article |
| id | doaj-art-82e7e0f41c6c4d72857e39ab85180bc2 |
| institution | Kabale University |
| issn | 1841-2416 |
| language | English |
| publishDate | 2024-05-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-82e7e0f41c6c4d72857e39ab85180bc22025-02-04T08:40:17ZengUniversitaria Press CraiovaManagement & Marketing1841-24162024-05-01XXII12938DOI:10.52846/MNMK.22.1.02STUDY ON THE IMPACT OF THE MARKET SITUATION ON THE ECONOMIC RESULTS OF A COMPANY SPECIALIZED IN THE SALE OF JEWELRYMariana JUGĂNARU0https://orcid.org/0000-0003-2239-1092Felicia RUSU1https://orcid.org/0009-0007-8211-0180Daniela POPESCU2https://orcid.org/0000-0001-5328-6178Ovidius ” University of Constanta , Constanta, RomaniaKMG International N.V.University of Craiova , Craiova, RomaniaThe economic performance of any society/company depends on the decisions made in organizing its entire activity (in all aspects, including marketing), as well as its ability to ensure an outward orientation. From a marketing perspective, understanding the multitude of connections, relationships that each company develops, and being aware of the importance of their impact on its activity, have led to an increased interest in studying the external environment. Anticipating the future evolution of external environment components and potential implications for the company's activity are important concerns for marketing activity management. This article presents a study based on the analysis and interpretation of the economic results achieved by a Romanian company during the Covid-19 pandemic. The aspects identified and conclusions drawn from this study highlight the fact that the change in market conditions has been an important element/factor for the company's performance and image.marketing researchmarket replyjewelry productseconomic trend |
| spellingShingle | Mariana JUGĂNARU Felicia RUSU Daniela POPESCU STUDY ON THE IMPACT OF THE MARKET SITUATION ON THE ECONOMIC RESULTS OF A COMPANY SPECIALIZED IN THE SALE OF JEWELRY Management & Marketing marketing research market reply jewelry products economic trend |
| title | STUDY ON THE IMPACT OF THE MARKET SITUATION ON THE ECONOMIC RESULTS OF A COMPANY SPECIALIZED IN THE SALE OF JEWELRY |
| title_full | STUDY ON THE IMPACT OF THE MARKET SITUATION ON THE ECONOMIC RESULTS OF A COMPANY SPECIALIZED IN THE SALE OF JEWELRY |
| title_fullStr | STUDY ON THE IMPACT OF THE MARKET SITUATION ON THE ECONOMIC RESULTS OF A COMPANY SPECIALIZED IN THE SALE OF JEWELRY |
| title_full_unstemmed | STUDY ON THE IMPACT OF THE MARKET SITUATION ON THE ECONOMIC RESULTS OF A COMPANY SPECIALIZED IN THE SALE OF JEWELRY |
| title_short | STUDY ON THE IMPACT OF THE MARKET SITUATION ON THE ECONOMIC RESULTS OF A COMPANY SPECIALIZED IN THE SALE OF JEWELRY |
| title_sort | study on the impact of the market situation on the economic results of a company specialized in the sale of jewelry |
| topic | marketing research market reply jewelry products economic trend |
| work_keys_str_mv | AT marianajuganaru studyontheimpactofthemarketsituationontheeconomicresultsofacompanyspecializedinthesaleofjewelry AT feliciarusu studyontheimpactofthemarketsituationontheeconomicresultsofacompanyspecializedinthesaleofjewelry AT danielapopescu studyontheimpactofthemarketsituationontheeconomicresultsofacompanyspecializedinthesaleofjewelry |