Associations between Thai children’s exposure to unhealthy food marketing and their diet-related outcomes: findings from a national cross-sectional survey
The objective of this study was to examine associations between children’s exposure to food marketing and their liking, purchase and consumption of unhealthy foods in Thailand. A face-to-face cross-sectional survey was conducted with a nationally representative sample of 4,117 Thai children aged 6–1...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | International Journal of Adolescence and Youth |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/02673843.2025.2451657 |
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| author | Nongnuch Jindarattanaporn Bridget Kelly Salakjit Chuenchom |
| author_facet | Nongnuch Jindarattanaporn Bridget Kelly Salakjit Chuenchom |
| author_sort | Nongnuch Jindarattanaporn |
| collection | DOAJ |
| description | The objective of this study was to examine associations between children’s exposure to food marketing and their liking, purchase and consumption of unhealthy foods in Thailand. A face-to-face cross-sectional survey was conducted with a nationally representative sample of 4,117 Thai children aged 6–18 years. Ordinal logistic regression models were applied to determine the association between marketing exposures and liking, purchase and consumption of unhealthy foods. Of all children, 78.8% reported seeing cartoons on food packaging in the past week, while 72.5% had seen a celebrity or online influencer endorses a product. Most children (84%) reported being exposed to marketing for unhealthy foods through social media in the past week. Exposure to unhealthy food marketing was positively associated with children’s preferences for, and purchases and intakes of, unhealthy foods. Comprehensive regulations are required in Thailand to limit children’s exposure to, and the persuasive power of, unhealthy food marketing. |
| format | Article |
| id | doaj-art-82a94f9b0ec749faa9c41aab257170ae |
| institution | Kabale University |
| issn | 0267-3843 2164-4527 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | International Journal of Adolescence and Youth |
| spelling | doaj-art-82a94f9b0ec749faa9c41aab257170ae2025-01-13T08:51:58ZengTaylor & Francis GroupInternational Journal of Adolescence and Youth0267-38432164-45272025-12-0130110.1080/02673843.2025.2451657Associations between Thai children’s exposure to unhealthy food marketing and their diet-related outcomes: findings from a national cross-sectional surveyNongnuch Jindarattanaporn0Bridget Kelly1Salakjit Chuenchom2Institute for Population and Social Research, Mahidol University, Nakhon Pathom, ThailandEarly Start Institute, School of Health and Society, Faculty of the Arts, Social Sciences and Humanities, University of Wollongong, Wollongong, AustraliaInstitute for Population and Social Research, Mahidol University, Nakhon Pathom, ThailandThe objective of this study was to examine associations between children’s exposure to food marketing and their liking, purchase and consumption of unhealthy foods in Thailand. A face-to-face cross-sectional survey was conducted with a nationally representative sample of 4,117 Thai children aged 6–18 years. Ordinal logistic regression models were applied to determine the association between marketing exposures and liking, purchase and consumption of unhealthy foods. Of all children, 78.8% reported seeing cartoons on food packaging in the past week, while 72.5% had seen a celebrity or online influencer endorses a product. Most children (84%) reported being exposed to marketing for unhealthy foods through social media in the past week. Exposure to unhealthy food marketing was positively associated with children’s preferences for, and purchases and intakes of, unhealthy foods. Comprehensive regulations are required in Thailand to limit children’s exposure to, and the persuasive power of, unhealthy food marketing.https://www.tandfonline.com/doi/10.1080/02673843.2025.2451657FoodbeveragemarketingimpactchildrenThailand |
| spellingShingle | Nongnuch Jindarattanaporn Bridget Kelly Salakjit Chuenchom Associations between Thai children’s exposure to unhealthy food marketing and their diet-related outcomes: findings from a national cross-sectional survey International Journal of Adolescence and Youth Food beverage marketing impact children Thailand |
| title | Associations between Thai children’s exposure to unhealthy food marketing and their diet-related outcomes: findings from a national cross-sectional survey |
| title_full | Associations between Thai children’s exposure to unhealthy food marketing and their diet-related outcomes: findings from a national cross-sectional survey |
| title_fullStr | Associations between Thai children’s exposure to unhealthy food marketing and their diet-related outcomes: findings from a national cross-sectional survey |
| title_full_unstemmed | Associations between Thai children’s exposure to unhealthy food marketing and their diet-related outcomes: findings from a national cross-sectional survey |
| title_short | Associations between Thai children’s exposure to unhealthy food marketing and their diet-related outcomes: findings from a national cross-sectional survey |
| title_sort | associations between thai children s exposure to unhealthy food marketing and their diet related outcomes findings from a national cross sectional survey |
| topic | Food beverage marketing impact children Thailand |
| url | https://www.tandfonline.com/doi/10.1080/02673843.2025.2451657 |
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