The human reward system encodes the subjective value of ideas during creative thinking

Abstract Creative thinking involves the evaluation of one’s ideas in order to select the best one, but the cognitive and neural mechanisms underlying this evaluation remain unclear. Using a combination of creativity and rating tasks, this study demonstrates that individuals attribute subjective valu...

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Main Authors: Sarah Moreno-Rodriguez, Benoît Béranger, Emmanuelle Volle, Alizée Lopez-Persem
Format: Article
Language:English
Published: Nature Portfolio 2025-01-01
Series:Communications Biology
Online Access:https://doi.org/10.1038/s42003-024-07427-4
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author Sarah Moreno-Rodriguez
Benoît Béranger
Emmanuelle Volle
Alizée Lopez-Persem
author_facet Sarah Moreno-Rodriguez
Benoît Béranger
Emmanuelle Volle
Alizée Lopez-Persem
author_sort Sarah Moreno-Rodriguez
collection DOAJ
description Abstract Creative thinking involves the evaluation of one’s ideas in order to select the best one, but the cognitive and neural mechanisms underlying this evaluation remain unclear. Using a combination of creativity and rating tasks, this study demonstrates that individuals attribute subjective values to their ideas, as a relative balance of their originality and adequacy. This relative balance depends on individual preferences and predicts individuals’ creative abilities. Using functional Magnetic Resonance Imaging, we find that the Default Mode and the Executive Control Networks respectively encode the originality and adequacy of ideas, and that the human reward system encodes their subjective value. Interestingly, the relative functional connectivity of the Default Mode and Executive Control Networks with the human reward system correlates with the relative balance of adequacy and originality in individuals’ preferences. These results add valuation to the incomplete behavioral and neural accounts of creativity, offering perspectives on the influence of individual preferences on creative abilities.
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spelling doaj-art-823eaeb894ce4dc08c8c85ae11edaf312025-01-12T12:35:40ZengNature PortfolioCommunications Biology2399-36422025-01-018111910.1038/s42003-024-07427-4The human reward system encodes the subjective value of ideas during creative thinkingSarah Moreno-Rodriguez0Benoît Béranger1Emmanuelle Volle2Alizée Lopez-Persem3FrontLab, Institut du Cerveau - Paris Brain Institute - ICM, INSERM, CNRS, Hôpital de la Pitié Salpêtrière, AP-HP, Sorbonne UniversityCENIR, Institut du Cerveau - Paris Brain Institute - ICM, INSERM, CNRS, Hôpital de la Pitié Salpêtrière, AP-HP, Sorbonne UniversityFrontLab, Institut du Cerveau - Paris Brain Institute - ICM, INSERM, CNRS, Hôpital de la Pitié Salpêtrière, AP-HP, Sorbonne UniversityFrontLab, Institut du Cerveau - Paris Brain Institute - ICM, INSERM, CNRS, Hôpital de la Pitié Salpêtrière, AP-HP, Sorbonne UniversityAbstract Creative thinking involves the evaluation of one’s ideas in order to select the best one, but the cognitive and neural mechanisms underlying this evaluation remain unclear. Using a combination of creativity and rating tasks, this study demonstrates that individuals attribute subjective values to their ideas, as a relative balance of their originality and adequacy. This relative balance depends on individual preferences and predicts individuals’ creative abilities. Using functional Magnetic Resonance Imaging, we find that the Default Mode and the Executive Control Networks respectively encode the originality and adequacy of ideas, and that the human reward system encodes their subjective value. Interestingly, the relative functional connectivity of the Default Mode and Executive Control Networks with the human reward system correlates with the relative balance of adequacy and originality in individuals’ preferences. These results add valuation to the incomplete behavioral and neural accounts of creativity, offering perspectives on the influence of individual preferences on creative abilities.https://doi.org/10.1038/s42003-024-07427-4
spellingShingle Sarah Moreno-Rodriguez
Benoît Béranger
Emmanuelle Volle
Alizée Lopez-Persem
The human reward system encodes the subjective value of ideas during creative thinking
Communications Biology
title The human reward system encodes the subjective value of ideas during creative thinking
title_full The human reward system encodes the subjective value of ideas during creative thinking
title_fullStr The human reward system encodes the subjective value of ideas during creative thinking
title_full_unstemmed The human reward system encodes the subjective value of ideas during creative thinking
title_short The human reward system encodes the subjective value of ideas during creative thinking
title_sort human reward system encodes the subjective value of ideas during creative thinking
url https://doi.org/10.1038/s42003-024-07427-4
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