Business Models and Strategies for Managing Indigenous-based Natural Tourism in and around Danau Sentarum National Park (Ecotourism Meliau Hamlet)
Danau Sentarum National Park (DSNP), situated in West Kalimantan's Kapuas Hulu region, stands out as a unique destination. Meliau Hamlet, located within and around DSNP, servesasasettlementfortheDayak Ibantribe, preserving theirdistinctcustoms. The surrounding area boasts captivating landscapes...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2023-11-01
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| Series: | Jurnal Ilmu Kehutanan |
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| Online Access: | https://jurnal.ugm.ac.id/v3/jik/article/view/6497 |
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| author | Wiwit Astari Yooce Yustiana Nandang Prihadi |
| author_facet | Wiwit Astari Yooce Yustiana Nandang Prihadi |
| author_sort | Wiwit Astari |
| collection | DOAJ |
| description | Danau Sentarum National Park (DSNP), situated in West Kalimantan's Kapuas Hulu region, stands out as a unique destination. Meliau Hamlet, located within and around DSNP, servesasasettlementfortheDayak Ibantribe, preserving theirdistinctcustoms. The surrounding area boasts captivating landscapes, including lakes, swamps, rivers, and hills, drawing both domestic and international tourists. Recognizing this potential, the Melemba Village government established KPP Kaban Mayas, an ecotourism initiative. However, challenges such as limited human resources, insufficient infrastructure, and management issues hindered Meliau Hamlet's ecotourism operations. This research aimed to assess ecotourism development feasibility, economic viability, and community engagement. It also outlined the ecotourism management's business model and strategies. Data was gathered through field visits, interviews, and surveys. Analysis encompassed scoring tourist attractions, evaluating stakeholders, financial assessments, and community capital. The Business Model Canvas (BMC) described the business model, while strategies were formulated using SWOT analysis, Quantitative Strategic Planning Matrix (QSPM), and Blue Ocean Strategy (BOS). Results underscored natural resources as vital assets for ecotourism. Meliau Hamlet's ecotourism could thrive by focusing on value proposition, keyresources, keyactivities, and keypartnerships. |
| format | Article |
| id | doaj-art-81d6775a23f145b28dc34a01c195c84b |
| institution | Kabale University |
| issn | 0126-4451 2477-3751 |
| language | English |
| publishDate | 2023-11-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Jurnal Ilmu Kehutanan |
| spelling | doaj-art-81d6775a23f145b28dc34a01c195c84b2025-01-10T05:03:23ZengUniversitas Gadjah MadaJurnal Ilmu Kehutanan0126-44512477-37512023-11-0117216317210.22146/jik.v17i2.64976497Business Models and Strategies for Managing Indigenous-based Natural Tourism in and around Danau Sentarum National Park (Ecotourism Meliau Hamlet)Wiwit Astari0Yooce Yustiana1Nandang Prihadi2Biomanagement Master Study Program, School of Natural Sciences and Technology, Bandung Institute of Technology, IndonesiaBiomanagement Master Study Program, School of Natural Sciences and Technology, Bandung Institute of Technology, IndonesiaDirectorate General of Resource and Ecosystem Conservation, Ministry of Environment and Forestry, IndonesiaDanau Sentarum National Park (DSNP), situated in West Kalimantan's Kapuas Hulu region, stands out as a unique destination. Meliau Hamlet, located within and around DSNP, servesasasettlementfortheDayak Ibantribe, preserving theirdistinctcustoms. The surrounding area boasts captivating landscapes, including lakes, swamps, rivers, and hills, drawing both domestic and international tourists. Recognizing this potential, the Melemba Village government established KPP Kaban Mayas, an ecotourism initiative. However, challenges such as limited human resources, insufficient infrastructure, and management issues hindered Meliau Hamlet's ecotourism operations. This research aimed to assess ecotourism development feasibility, economic viability, and community engagement. It also outlined the ecotourism management's business model and strategies. Data was gathered through field visits, interviews, and surveys. Analysis encompassed scoring tourist attractions, evaluating stakeholders, financial assessments, and community capital. The Business Model Canvas (BMC) described the business model, while strategies were formulated using SWOT analysis, Quantitative Strategic Planning Matrix (QSPM), and Blue Ocean Strategy (BOS). Results underscored natural resources as vital assets for ecotourism. Meliau Hamlet's ecotourism could thrive by focusing on value proposition, keyresources, keyactivities, and keypartnerships.https://jurnal.ugm.ac.id/v3/jik/article/view/6497danau sentarum national parkecotourism managementbusiness model canvasquantitative strategic planning matrix methodmeliau hamlet |
| spellingShingle | Wiwit Astari Yooce Yustiana Nandang Prihadi Business Models and Strategies for Managing Indigenous-based Natural Tourism in and around Danau Sentarum National Park (Ecotourism Meliau Hamlet) Jurnal Ilmu Kehutanan danau sentarum national park ecotourism management business model canvas quantitative strategic planning matrix method meliau hamlet |
| title | Business Models and Strategies for Managing Indigenous-based Natural Tourism in and around Danau Sentarum National Park (Ecotourism Meliau Hamlet) |
| title_full | Business Models and Strategies for Managing Indigenous-based Natural Tourism in and around Danau Sentarum National Park (Ecotourism Meliau Hamlet) |
| title_fullStr | Business Models and Strategies for Managing Indigenous-based Natural Tourism in and around Danau Sentarum National Park (Ecotourism Meliau Hamlet) |
| title_full_unstemmed | Business Models and Strategies for Managing Indigenous-based Natural Tourism in and around Danau Sentarum National Park (Ecotourism Meliau Hamlet) |
| title_short | Business Models and Strategies for Managing Indigenous-based Natural Tourism in and around Danau Sentarum National Park (Ecotourism Meliau Hamlet) |
| title_sort | business models and strategies for managing indigenous based natural tourism in and around danau sentarum national park ecotourism meliau hamlet |
| topic | danau sentarum national park ecotourism management business model canvas quantitative strategic planning matrix method meliau hamlet |
| url | https://jurnal.ugm.ac.id/v3/jik/article/view/6497 |
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