Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying Behaviour
This study evaluates the role of situational cues (time availability, money availability, salesperson’s behaviour, promotional offers and payment methods) on the impulse purchasing conduct of apparel buyers in brick-and-mortar stores. The study sheds light on the key determinants of impulse purchas...
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| Format: | Article |
| Language: | English |
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University of Ljubljana Press (Založba Univerze v Ljubljani)
2024-12-01
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| Series: | Tekstilec |
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| Online Access: | https://journals.uni-lj.si/tekstilec/article/view/18998 |
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| author | Vishal Trivedi Pradeep Joshi |
| author_facet | Vishal Trivedi Pradeep Joshi |
| author_sort | Vishal Trivedi |
| collection | DOAJ |
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This study evaluates the role of situational cues (time availability, money availability, salesperson’s behaviour, promotional offers and payment methods) on the impulse purchasing conduct of apparel buyers in brick-and-mortar stores. The study sheds light on the key determinants of impulse purchases in offline apparel shopping by delving into the dynamic interaction between situational cues (factors) and consumer impulse-buying decisions. A survey questionnaire was used, based on previous literature, to collect primary data from 325 respondents from Delhi (NCR), India in the sample. The data were examined using regression analysis, correlation analysis and factor analysis. According to the findings of the study, impulsive apparel shopping behaviour is significantly influenced by situational cues such as time availability, money availability, salesperson behaviour, promotional offers and payment methods. In addition, the findings indicate that salespeople’s behaviour, promotional offers and payment methods are closely linked to apparel consumers' impulse buying behaviour. This study offers some recommendations for retailers to enhance their retail strategies to increase consumers' impulsive purchases of apparel.
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| format | Article |
| id | doaj-art-80d66a9771c24015a6e5b93e17e13f13 |
| institution | Kabale University |
| issn | 0351-3386 2350-3696 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | University of Ljubljana Press (Založba Univerze v Ljubljani) |
| record_format | Article |
| series | Tekstilec |
| spelling | doaj-art-80d66a9771c24015a6e5b93e17e13f132025-08-20T03:50:31ZengUniversity of Ljubljana Press (Založba Univerze v Ljubljani)Tekstilec0351-33862350-36962024-12-0167410.14502/tekstilec.67.2024074Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying BehaviourVishal Trivedi0https://orcid.org/0000-0001-6180-5572Pradeep Joshi1https://orcid.org/0000-0001-6180-5572Amity School of Fashion Technology, Amity University, Sector 125, Noida, Uttar Pradesh, IndiaAmity School of Fashion Technology, Amity University, Sector 125, Noida, Uttar Pradesh, India This study evaluates the role of situational cues (time availability, money availability, salesperson’s behaviour, promotional offers and payment methods) on the impulse purchasing conduct of apparel buyers in brick-and-mortar stores. The study sheds light on the key determinants of impulse purchases in offline apparel shopping by delving into the dynamic interaction between situational cues (factors) and consumer impulse-buying decisions. A survey questionnaire was used, based on previous literature, to collect primary data from 325 respondents from Delhi (NCR), India in the sample. The data were examined using regression analysis, correlation analysis and factor analysis. According to the findings of the study, impulsive apparel shopping behaviour is significantly influenced by situational cues such as time availability, money availability, salesperson behaviour, promotional offers and payment methods. In addition, the findings indicate that salespeople’s behaviour, promotional offers and payment methods are closely linked to apparel consumers' impulse buying behaviour. This study offers some recommendations for retailers to enhance their retail strategies to increase consumers' impulsive purchases of apparel. https://journals.uni-lj.si/tekstilec/article/view/18998apparel consumerimpulse buyingpromotional offerspayment methodssituational cues |
| spellingShingle | Vishal Trivedi Pradeep Joshi Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying Behaviour Tekstilec apparel consumer impulse buying promotional offers payment methods situational cues |
| title | Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying Behaviour |
| title_full | Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying Behaviour |
| title_fullStr | Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying Behaviour |
| title_full_unstemmed | Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying Behaviour |
| title_short | Exploring the Role of Situational Cues in Apparel Consumers' Impulsive Buying Behaviour |
| title_sort | exploring the role of situational cues in apparel consumers impulsive buying behaviour |
| topic | apparel consumer impulse buying promotional offers payment methods situational cues |
| url | https://journals.uni-lj.si/tekstilec/article/view/18998 |
| work_keys_str_mv | AT vishaltrivedi exploringtheroleofsituationalcuesinapparelconsumersimpulsivebuyingbehaviour AT pradeepjoshi exploringtheroleofsituationalcuesinapparelconsumersimpulsivebuyingbehaviour |