The fear of missing out influence on excitement-seeking and the thrill of a sale
Fear of missing out (FOMO), conceptualized from self-determination theory (SDT), is a sense of disconnect from others that produces negative emotions (e.g., anxiety). Social Cognitive Theory of Internet Uses and Gratifications (U&G) explains the development of social media (SM) socio-structural...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
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| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2451125 |
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| author | Stephen Bok James Shum Maria Lee |
| author_facet | Stephen Bok James Shum Maria Lee |
| author_sort | Stephen Bok |
| collection | DOAJ |
| description | Fear of missing out (FOMO), conceptualized from self-determination theory (SDT), is a sense of disconnect from others that produces negative emotions (e.g., anxiety). Social Cognitive Theory of Internet Uses and Gratifications (U&G) explains the development of social media (SM) socio-structural value systems have created a feedback loop to share content for rewards. We investigate how consumers transfer FOMO to their purchasing behaviors to relieve negative emotions. Moderated meditation path analysis results (N = 873) displayed a direct positive relationship between FOMO with excitement-seeking and deal-seeking. The need for online social feedback (NFOSF) positively mediated these main effects. Connection to community/group, as a moderator, heighted the NFOSF. Results evinced greater connection to a community has a feedback loop to seek and share exciting content. Excitement can also come from the thrill of buying a product on sale. |
| format | Article |
| id | doaj-art-80bebecd19bf4743a6b5df690d7e2f9f |
| institution | Kabale University |
| issn | 2331-1975 |
| language | English |
| publishDate | 2025-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj-art-80bebecd19bf4743a6b5df690d7e2f9f2025-01-13T09:34:02ZengTaylor & Francis GroupCogent Business & Management2331-19752025-12-0112110.1080/23311975.2025.2451125The fear of missing out influence on excitement-seeking and the thrill of a saleStephen Bok0James Shum1Maria Lee2Department of Marketing, College of Business and Economics, California State University, East Bay, USAAccounting Department, Golden Gate University, San Francisco, USAUrban Planning and Public Policy Department, University of California, Irvine, USAFear of missing out (FOMO), conceptualized from self-determination theory (SDT), is a sense of disconnect from others that produces negative emotions (e.g., anxiety). Social Cognitive Theory of Internet Uses and Gratifications (U&G) explains the development of social media (SM) socio-structural value systems have created a feedback loop to share content for rewards. We investigate how consumers transfer FOMO to their purchasing behaviors to relieve negative emotions. Moderated meditation path analysis results (N = 873) displayed a direct positive relationship between FOMO with excitement-seeking and deal-seeking. The need for online social feedback (NFOSF) positively mediated these main effects. Connection to community/group, as a moderator, heighted the NFOSF. Results evinced greater connection to a community has a feedback loop to seek and share exciting content. Excitement can also come from the thrill of buying a product on sale.https://www.tandfonline.com/doi/10.1080/23311975.2025.2451125Fear of missing outsocial feedbackinformation technologyexcitement-seekingdeal-seekingconnectedness |
| spellingShingle | Stephen Bok James Shum Maria Lee The fear of missing out influence on excitement-seeking and the thrill of a sale Cogent Business & Management Fear of missing out social feedback information technology excitement-seeking deal-seeking connectedness |
| title | The fear of missing out influence on excitement-seeking and the thrill of a sale |
| title_full | The fear of missing out influence on excitement-seeking and the thrill of a sale |
| title_fullStr | The fear of missing out influence on excitement-seeking and the thrill of a sale |
| title_full_unstemmed | The fear of missing out influence on excitement-seeking and the thrill of a sale |
| title_short | The fear of missing out influence on excitement-seeking and the thrill of a sale |
| title_sort | fear of missing out influence on excitement seeking and the thrill of a sale |
| topic | Fear of missing out social feedback information technology excitement-seeking deal-seeking connectedness |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2025.2451125 |
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