EXPLORING THE GROUP IDENTITY OF NATIONAL AND RELIGIOUS MINORITIES IN PERSONAL BRANDING: A CASE STUDY OF IRAN'S CONTEMPORARY SOCIAL-POLITICAL SPHERE

EXPLORING THE GROUP IDENTITY OF NATIONAL AND RELIGIOUS MINORITIES IN PERSONAL BRANDING: A CASE STUDY OF IRAN'S CONTEMPORARY SOCIAL-POLITICAL SPHERE

This study delves into Iran's political landscape, analysing personal branding dynamics and the influence of minority affiliations. Utilising scholarly perspectives, government policies, ethnographic materials, and surveys from Iranians in-country and abroad, it explores how individuals strate...

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Bibliographic Details
Main Author: Оксана Дідик
Format: Article
Language:English
Published: Yaroslav Mudryi National Law University 2024-04-01
Series:Вісник НЮУ імені Ярослава Мудрого: Серія: Філософія, філософія права, політологія, соціологія
Subjects:
political branding
personal brands
brand identity
personal brand attributes
minorities
Iran
Online Access:http://fil.nlu.edu.ua/article/view/299684
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Summary:This study delves into Iran's political landscape, analysing personal branding dynamics and the influence of minority affiliations. Utilising scholarly perspectives, government policies, ethnographic materials, and surveys from Iranians in-country and abroad, it explores how individuals strategically communicate minority connections in their political and social personal brands.
ISSN:2075-7190
2663-5704

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