The Strategic Alternatives for Emerging Markets Entry Strategies of Multinational Companies and Their Main Investments in Romania
The article presents the strategic alternatives which are considered by a multinational company before deciding to enter on an emerging market. The decision is based on the long term opportunity of the selling market in the analyzed country, on the cultural and institutional differences between the...
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| Format: | Article |
| Language: | English |
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Editura ASE
2012-05-01
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| Series: | Revista de Management Comparat International |
| Subjects: | |
| Online Access: | https://www.rmci.ase.ro/no13vol2/14.pdf |
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