Factors influencing consumer's intention towards e-grocery shopping: An extended technology acceptance model approach
The e-grocery industry in Indonesia is multiplying and is expected to become one of the most important markets in the world. Massive amount of funding for e-grocery start-ups, the high desire of Indonesian consumers to buy grocery products online, and COVID19 are increasing the growth of e-grocery s...
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| Format: | Article |
| Language: | English |
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Centre of Sociological Research
2021-11-01
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| Series: | Economics, Management and Sustainability |
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| Online Access: | https://jems.sciview.net/index.php/jems/article/view/144 |
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| author | Winda Trisna Ryadi Florentina Kurniasari Kristianus Ade Sudiyono |
| author_facet | Winda Trisna Ryadi Florentina Kurniasari Kristianus Ade Sudiyono |
| author_sort | Winda Trisna Ryadi |
| collection | DOAJ |
| description | The e-grocery industry in Indonesia is multiplying and is expected to become one of the most important markets in the world. Massive amount of funding for e-grocery start-ups, the high desire of Indonesian consumers to buy grocery products online, and COVID19 are increasing the growth of e-grocery services in Indonesia. Although the desire to use e-grocery services in Indonesia is high, data shows that e-grocery adoption is still far below other e-commerce product categories such as fashion and electronics. Previous research and surveys also show that consumers will return to shopping for wholesale products offline and stop/reduce the use of e-grocery after the COVID19 pandemic. Therefore, this research is interested in examining the factors that can increase the adoption of e-grocery in Indonesia. Quantitative research was conducted using the purposive sampling method and obtained 135 respondents who have ever used e-grocery service/shopping in the JABODETABEK area. Data were analyzed using PLS-SEM (Partial Least Square – Structural Equation Model). The results of this study indicate that perceived risk has a negative effect on Trust. Social Influence, Perceived Usefulness, and Perceived Ease of Use have a positive effect on Trust. Social Influence and Perceived Ease of Use have a positive effect on Perceived Usefulness. However, it turns out that Trust in this study was not proven to affect the intention to use e-grocery services/shopping for grocery products online. |
| format | Article |
| id | doaj-art-7f25819d27ae49c089484ef79cabe1d0 |
| institution | Kabale University |
| issn | 2520-6303 |
| language | English |
| publishDate | 2021-11-01 |
| publisher | Centre of Sociological Research |
| record_format | Article |
| series | Economics, Management and Sustainability |
| spelling | doaj-art-7f25819d27ae49c089484ef79cabe1d02024-12-02T04:05:32ZengCentre of Sociological ResearchEconomics, Management and Sustainability2520-63032021-11-016214615910.14254/jems.2021.6-2.11Factors influencing consumer's intention towards e-grocery shopping: An extended technology acceptance model approachWinda Trisna Ryadi0Florentina Kurniasari1Kristianus Ade Sudiyono2Faculty of Business, Universitas Multimedia Nusantara, Boulevard Gading Serpong, Tangerang, IndonesiaFaculty of Business, Universitas Multimedia Nusantara, Boulevard Gading Serpong, Tangerang, IndonesiaFaculty of Business, Universitas Multimedia Nusantara, Boulevard Gading Serpong, Tangerang, IndonesiaThe e-grocery industry in Indonesia is multiplying and is expected to become one of the most important markets in the world. Massive amount of funding for e-grocery start-ups, the high desire of Indonesian consumers to buy grocery products online, and COVID19 are increasing the growth of e-grocery services in Indonesia. Although the desire to use e-grocery services in Indonesia is high, data shows that e-grocery adoption is still far below other e-commerce product categories such as fashion and electronics. Previous research and surveys also show that consumers will return to shopping for wholesale products offline and stop/reduce the use of e-grocery after the COVID19 pandemic. Therefore, this research is interested in examining the factors that can increase the adoption of e-grocery in Indonesia. Quantitative research was conducted using the purposive sampling method and obtained 135 respondents who have ever used e-grocery service/shopping in the JABODETABEK area. Data were analyzed using PLS-SEM (Partial Least Square – Structural Equation Model). The results of this study indicate that perceived risk has a negative effect on Trust. Social Influence, Perceived Usefulness, and Perceived Ease of Use have a positive effect on Trust. Social Influence and Perceived Ease of Use have a positive effect on Perceived Usefulness. However, it turns out that Trust in this study was not proven to affect the intention to use e-grocery services/shopping for grocery products online.https://jems.sciview.net/index.php/jems/article/view/144tame-groceryonline grocery shopping |
| spellingShingle | Winda Trisna Ryadi Florentina Kurniasari Kristianus Ade Sudiyono Factors influencing consumer's intention towards e-grocery shopping: An extended technology acceptance model approach Economics, Management and Sustainability tam e-grocery online grocery shopping |
| title | Factors influencing consumer's intention towards e-grocery shopping: An extended technology acceptance model approach |
| title_full | Factors influencing consumer's intention towards e-grocery shopping: An extended technology acceptance model approach |
| title_fullStr | Factors influencing consumer's intention towards e-grocery shopping: An extended technology acceptance model approach |
| title_full_unstemmed | Factors influencing consumer's intention towards e-grocery shopping: An extended technology acceptance model approach |
| title_short | Factors influencing consumer's intention towards e-grocery shopping: An extended technology acceptance model approach |
| title_sort | factors influencing consumer s intention towards e grocery shopping an extended technology acceptance model approach |
| topic | tam e-grocery online grocery shopping |
| url | https://jems.sciview.net/index.php/jems/article/view/144 |
| work_keys_str_mv | AT windatrisnaryadi factorsinfluencingconsumersintentiontowardsegroceryshoppinganextendedtechnologyacceptancemodelapproach AT florentinakurniasari factorsinfluencingconsumersintentiontowardsegroceryshoppinganextendedtechnologyacceptancemodelapproach AT kristianusadesudiyono factorsinfluencingconsumersintentiontowardsegroceryshoppinganextendedtechnologyacceptancemodelapproach |