« Votre entreprise plus nette sur le Net »
The author looks at online reputation, in particular that of organizations. A corpus of definitions, measurement indicators, and practical advice is analyzed to find where users, technology and ideology fit into a web advisor's discourse regarding an organization’s . According to the author, e-...
Saved in:
| Main Author: | Camille Alloing |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2016-02-01
|
| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/6060 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A CEO's internal communication programme for middle management and its influence on their perception of the corporate reputation
by: Irma Meyer, et al.
Published: (2022-10-01) -
Web 2.0
by: Philippe Boistel
Published: (2013-04-01) -
Top determinants of corporate reputation management
by: Nirvana Bechan
Published: (2022-10-01) -
Le pouvoir d’À votre écoute, coûte que coûte (France Inter)
by: Frédéric Pugnière-Saavedra
Published: (2013-04-01) -
BUSINESS REPUTATION AND SOCIAL MEDIA: THE DEVELOPMENT OF A MARKETING STRATEGY BASED ON THREATS TO THE ENTERPRISE
by: D. Golovanova
Published: (2017-01-01)