Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development

Abstract In the context of community-based tourism, this study investigates the determinants of tourist loyalty to homestays, with a focus on sustainable rural tourism development in China. Using the stimulus–organism–response (SOR) framework, we propose a conceptual model to examine how connected e...

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Bibliographic Details
Main Authors: Qiwen Dai, Jinglian Chen, Yanqiao Zheng
Format: Article
Language:English
Published: Nature Portfolio 2025-01-01
Series:Scientific Reports
Subjects:
Online Access:https://doi.org/10.1038/s41598-024-84075-y
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