Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development
Abstract In the context of community-based tourism, this study investigates the determinants of tourist loyalty to homestays, with a focus on sustainable rural tourism development in China. Using the stimulus–organism–response (SOR) framework, we propose a conceptual model to examine how connected e...
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Main Authors: | Qiwen Dai, Jinglian Chen, Yanqiao Zheng |
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Format: | Article |
Language: | English |
Published: |
Nature Portfolio
2025-01-01
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Series: | Scientific Reports |
Subjects: | |
Online Access: | https://doi.org/10.1038/s41598-024-84075-y |
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