FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS
Fiction series are an audiovisual product which is part of a major industry, entertainment industry. Every day more consumers spend much of their free time to the consumption of such products, which is reflected in the notable increase in downloads and audiences. Therefore, many industries have dec...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2011-12-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/1024 |
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