Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary”
The aim of this research was to identify which factors are taken into account when families – with children or elderly parents – are planning to travel. To understand what these factors are, the Facebook group “The Travel Diary” was observed. For this study, the Theory of Planned Behavior (TPB) was...
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| Format: | Article |
| Language: | English |
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Institute of Business Management
2024-12-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1149 |
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| _version_ | 1849242671009234944 |
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| author | Rameen Shahzad Nabeela Adeel Siddiqui Rida Taimur Fiza Sariyo Sariyo |
| author_facet | Rameen Shahzad Nabeela Adeel Siddiqui Rida Taimur Fiza Sariyo Sariyo |
| author_sort | Rameen Shahzad |
| collection | DOAJ |
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The aim of this research was to identify which factors are taken into account when families – with children or elderly parents – are planning to travel. To understand what these factors are, the Facebook group “The Travel Diary” was observed. For this study, the Theory of Planned Behavior (TPB) was chosen as the theoretical framework. Existing literature has also utilized TPB to study the factors that affect travel. However, the broader themes (under which these factors are categorized) have only been analyzed individually. The focus of this research is to study as many broader themes holistically as possible to gain deeper insights. Additionally, previous research has mainly gathered data through structured interviews.
The current research, on the other hand, employed netnography in order to observe online community members to gather authentic, unobtrusive data. The themes that arose from the eight-week observation were traveler characteristics, travel characteristics, destination characteristics, travel arrangements and sources of recommendations. Some factors that, to the best of the researcher’s knowledge, have not been studied yet in literature were food related and baby related arrangements.
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| format | Article |
| id | doaj-art-7d1f67dabbbc492ea4e37bb2e720e3b4 |
| institution | Kabale University |
| issn | 2520-4475 2521-9359 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Institute of Business Management |
| record_format | Article |
| series | International Journal of Experiential Learning & Case Studies |
| spelling | doaj-art-7d1f67dabbbc492ea4e37bb2e720e3b42025-08-20T03:59:45ZengInstitute of Business ManagementInternational Journal of Experiential Learning & Case Studies2520-44752521-93592024-12-019210.22555/ijelcs.v9i2.1149Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary”Rameen ShahzadNabeela Adeel SiddiquiRida TaimurFiza Sariyo Sariyo The aim of this research was to identify which factors are taken into account when families – with children or elderly parents – are planning to travel. To understand what these factors are, the Facebook group “The Travel Diary” was observed. For this study, the Theory of Planned Behavior (TPB) was chosen as the theoretical framework. Existing literature has also utilized TPB to study the factors that affect travel. However, the broader themes (under which these factors are categorized) have only been analyzed individually. The focus of this research is to study as many broader themes holistically as possible to gain deeper insights. Additionally, previous research has mainly gathered data through structured interviews. The current research, on the other hand, employed netnography in order to observe online community members to gather authentic, unobtrusive data. The themes that arose from the eight-week observation were traveler characteristics, travel characteristics, destination characteristics, travel arrangements and sources of recommendations. Some factors that, to the best of the researcher’s knowledge, have not been studied yet in literature were food related and baby related arrangements. https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1149Traveler Characteristics Travel Characteristics Destination Characteristics Travel Arrangements Sources of Recommendations |
| spellingShingle | Rameen Shahzad Nabeela Adeel Siddiqui Rida Taimur Fiza Sariyo Sariyo Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary” International Journal of Experiential Learning & Case Studies Traveler Characteristics Travel Characteristics Destination Characteristics Travel Arrangements Sources of Recommendations |
| title | Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary” |
| title_full | Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary” |
| title_fullStr | Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary” |
| title_full_unstemmed | Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary” |
| title_short | Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary” |
| title_sort | factors affecting pre travel planning of families netnographic study of facebook group the travel diary |
| topic | Traveler Characteristics Travel Characteristics Destination Characteristics Travel Arrangements Sources of Recommendations |
| url | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1149 |
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