Changing the game but keeping to the rules
The vulnerabilities faced by social minorities in Brazil, such as women, Black people, and LGBTQ+ people, are also very prevalent in local gaming cultures. Because of this, members of these groups organize collectives through social media to debate strategies and to provide mutual support for their...
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| Format: | Article |
| Language: | English |
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Septentrio Academic Publishing
2024-12-01
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| Series: | Eludamos |
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| Online Access: | https://septentrio.uit.no/index.php/eludamos/article/view/7702 |
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| _version_ | 1841560850587975680 |
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| author | Beatriz Blanco |
| author_facet | Beatriz Blanco |
| author_sort | Beatriz Blanco |
| collection | DOAJ |
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The vulnerabilities faced by social minorities in Brazil, such as women, Black people, and LGBTQ+ people, are also very prevalent in local gaming cultures. Because of this, members of these groups organize collectives through social media to debate strategies and to provide mutual support for their esports initiatives. In the last few years, many of these activist collectives were absorbed by formal esports organizations, with some of their members now leading equality and diversity initiatives for esports in Brazil. Nevertheless, the movement from grassroots activists to PR representatives has contradictions, especially considering how social media platforms mediate the transition between activism and cause marketing. This paper aims to highlight some of these ambivalences, and how they impact the most vulnerable esports workers in Brazil.
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| format | Article |
| id | doaj-art-7d149f22c439446fab41c2e972f19a07 |
| institution | Kabale University |
| issn | 1866-6124 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Septentrio Academic Publishing |
| record_format | Article |
| series | Eludamos |
| spelling | doaj-art-7d149f22c439446fab41c2e972f19a072025-01-03T12:21:48ZengSeptentrio Academic PublishingEludamos1866-61242024-12-0115110.7557/23.7702Changing the game but keeping to the rulesBeatriz Blanco0Senac University Center The vulnerabilities faced by social minorities in Brazil, such as women, Black people, and LGBTQ+ people, are also very prevalent in local gaming cultures. Because of this, members of these groups organize collectives through social media to debate strategies and to provide mutual support for their esports initiatives. In the last few years, many of these activist collectives were absorbed by formal esports organizations, with some of their members now leading equality and diversity initiatives for esports in Brazil. Nevertheless, the movement from grassroots activists to PR representatives has contradictions, especially considering how social media platforms mediate the transition between activism and cause marketing. This paper aims to highlight some of these ambivalences, and how they impact the most vulnerable esports workers in Brazil. https://septentrio.uit.no/index.php/eludamos/article/view/7702esportsfeminismBrazilactivismgamer culture |
| spellingShingle | Beatriz Blanco Changing the game but keeping to the rules Eludamos esports feminism Brazil activism gamer culture |
| title | Changing the game but keeping to the rules |
| title_full | Changing the game but keeping to the rules |
| title_fullStr | Changing the game but keeping to the rules |
| title_full_unstemmed | Changing the game but keeping to the rules |
| title_short | Changing the game but keeping to the rules |
| title_sort | changing the game but keeping to the rules |
| topic | esports feminism Brazil activism gamer culture |
| url | https://septentrio.uit.no/index.php/eludamos/article/view/7702 |
| work_keys_str_mv | AT beatrizblanco changingthegamebutkeepingtotherules |