Endorsement influencer, online customer review, dan perceived quality terhadap keputusan pembelian produk skincare Skintific

Endorsement influencer, online customer review, dan perceived quality terhadap keputusan pembelian produk skincare Skintific

Semakin dominannya lingkungan digital dalam perilaku konsumen, penelitian dapat mengeksplorasi lebih lanjut bagaimana interaksi online, seperti platform media sosial, memengaruhi persepsi konsumen terhadap produk skincare dan keputusan pembelian mereka. Tujuan dari penelitian ini adalah untuk menget...

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Bibliographic Details
Main Authors:	Estefanie Dwitasreshi Manurung, Kristina Sisilia
Format:	Article
Language:	English
Published:	Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-06-01
Series:	JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:	endorsement influencer online customer review perceived quality purchasing decisions
Online Access:	https://jurnal.iicet.org/index.php/jppi/article/view/3935
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