AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism

AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism

This poster delves into the integration of Artificial Intelligence (AI) with both the marketing and cultural heritage realms. By examining case studies, we elucidate AI’s pivotal role in personalizing consumer experiences within marketing. In the domain of cultural heritage, AI is instrumental in cr...

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Bibliographic Details
Main Authors: Mariflora Caruso, Laura Leopardi, Saverio Giulio Malatesta
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:Proceedings
Subjects:
artificial intelligence
custom marketing
cultural enhancement
Online Access:https://www.mdpi.com/2504-3900/96/1/8
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