AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism
This poster delves into the integration of Artificial Intelligence (AI) with both the marketing and cultural heritage realms. By examining case studies, we elucidate AI’s pivotal role in personalizing consumer experiences within marketing. In the domain of cultural heritage, AI is instrumental in cr...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-03-01
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| Series: | Proceedings |
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| Online Access: | https://www.mdpi.com/2504-3900/96/1/8 |
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| _version_ | 1846103080998797312 |
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| author | Mariflora Caruso Laura Leopardi Saverio Giulio Malatesta |
| author_facet | Mariflora Caruso Laura Leopardi Saverio Giulio Malatesta |
| author_sort | Mariflora Caruso |
| collection | DOAJ |
| description | This poster delves into the integration of Artificial Intelligence (AI) with both the marketing and cultural heritage realms. By examining case studies, we elucidate AI’s pivotal role in personalizing consumer experiences within marketing. In the domain of cultural heritage, AI is instrumental in crafting bespoke experiences, such as the “Hermes—a trip as you like it” project. By utilizing AI algorithms, this initiative tailors customized itineraries for visitors based on data analysis and user input. This approach aims to predict and meet individual preferences, redefining engagement and outreach strategies in cultural settings. |
| format | Article |
| id | doaj-art-7c7066a1001a49e7a62a91165a941c74 |
| institution | Kabale University |
| issn | 2504-3900 |
| language | English |
| publishDate | 2024-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Proceedings |
| spelling | doaj-art-7c7066a1001a49e7a62a91165a941c742024-12-27T14:48:19ZengMDPI AGProceedings2504-39002024-03-01961810.3390/proceedings2024096008AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with TourismMariflora Caruso0Laura Leopardi1Saverio Giulio Malatesta2DigiLab Interdepartmental Research Centre, Sapienza University of Rome, 00185 Rome, ItalyDigiLab Interdepartmental Research Centre, Sapienza University of Rome, 00185 Rome, ItalyDigiLab Interdepartmental Research Centre, Sapienza University of Rome, 00185 Rome, ItalyThis poster delves into the integration of Artificial Intelligence (AI) with both the marketing and cultural heritage realms. By examining case studies, we elucidate AI’s pivotal role in personalizing consumer experiences within marketing. In the domain of cultural heritage, AI is instrumental in crafting bespoke experiences, such as the “Hermes—a trip as you like it” project. By utilizing AI algorithms, this initiative tailors customized itineraries for visitors based on data analysis and user input. This approach aims to predict and meet individual preferences, redefining engagement and outreach strategies in cultural settings.https://www.mdpi.com/2504-3900/96/1/8artificial intelligencecustom marketingcultural enhancement |
| spellingShingle | Mariflora Caruso Laura Leopardi Saverio Giulio Malatesta AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism Proceedings artificial intelligence custom marketing cultural enhancement |
| title | AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism |
| title_full | AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism |
| title_fullStr | AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism |
| title_full_unstemmed | AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism |
| title_short | AI and Custom Marketing for Cultural Initiatives in Regional Projects: Perspectives on the Territorial Integration of Communities with Tourism |
| title_sort | ai and custom marketing for cultural initiatives in regional projects perspectives on the territorial integration of communities with tourism |
| topic | artificial intelligence custom marketing cultural enhancement |
| url | https://www.mdpi.com/2504-3900/96/1/8 |
| work_keys_str_mv | AT marifloracaruso aiandcustommarketingforculturalinitiativesinregionalprojectsperspectivesontheterritorialintegrationofcommunitieswithtourism AT lauraleopardi aiandcustommarketingforculturalinitiativesinregionalprojectsperspectivesontheterritorialintegrationofcommunitieswithtourism AT saveriogiuliomalatesta aiandcustommarketingforculturalinitiativesinregionalprojectsperspectivesontheterritorialintegrationofcommunitieswithtourism |