A Confidence-Interval Circular Intuitionistic Fuzzy Method for Optimal Master and Sub-Franchise Selection: A Case Study of Pizza Hut in Europe
Effective franchise selection is crucial for global brands like Pizza Hut to maintain consistent quality and operational excellence amidst a competitive landscape. This paper introduces a novel confidence-interval circular intuitionistic fuzzy set (CIC-IFS) framework, designed to address the intrica...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2024-10-01
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| Series: | Axioms |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-1680/13/11/758 |
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