Metaphor and English Promotional Tourism Discourse: Systematic-narrative Hybrid Literature Review and Future Research Areas
As there is lack of a research synthesis on metaphor in tourism discourse up to date, the paper offers a novel contribution by summarising empirical literature on metaphor use in print and digital tourism promotional materials and identifying the existing research gaps. The review uncovers that figu...
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| Format: | Article |
| Language: | English |
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Institute of English Studies
2023-09-01
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| Series: | Anglica. An International Journal of English Studies |
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| Online Access: | https://anglica-journal.com/resources/html/article/details?id=614368 |
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| _version_ | 1841563101295542272 |
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| author | Nazi Iritspukhova |
| author_facet | Nazi Iritspukhova |
| author_sort | Nazi Iritspukhova |
| collection | DOAJ |
| description | As there is lack of a research synthesis on metaphor in tourism discourse up to date, the paper offers a novel contribution by summarising empirical literature on metaphor use in print and digital tourism promotional materials and identifying the existing research gaps. The review uncovers that figuration is largely underexplored in tourism promotion literature revealing only general functions and specific examples of metaphors. The paper also presents preliminary results from ongoing research on metaphor use in English e-promotional tourism discourse. Thereby, the paper provides new insights into metaphor as a multifaceted phenomenon integrating discursive, conceptual, and cultural elements and contributes to our understanding of the role of metaphor in cross-cultural communication. |
| format | Article |
| id | doaj-art-7b73a81fb97c45a2994605829e4fc298 |
| institution | Kabale University |
| issn | 0860-5734 |
| language | English |
| publishDate | 2023-09-01 |
| publisher | Institute of English Studies |
| record_format | Article |
| series | Anglica. An International Journal of English Studies |
| spelling | doaj-art-7b73a81fb97c45a2994605829e4fc2982025-01-03T00:13:09ZengInstitute of English StudiesAnglica. An International Journal of English Studies0860-57342023-09-013229311310.7311/0860-5734.32.2.05Metaphor and English Promotional Tourism Discourse: Systematic-narrative Hybrid Literature Review and Future Research AreasNazi Iritspukhova0https://orcid.org/0000-0001-6170-1116Ivane Javakhishvili Tbilisi State UniversityAs there is lack of a research synthesis on metaphor in tourism discourse up to date, the paper offers a novel contribution by summarising empirical literature on metaphor use in print and digital tourism promotional materials and identifying the existing research gaps. The review uncovers that figuration is largely underexplored in tourism promotion literature revealing only general functions and specific examples of metaphors. The paper also presents preliminary results from ongoing research on metaphor use in English e-promotional tourism discourse. Thereby, the paper provides new insights into metaphor as a multifaceted phenomenon integrating discursive, conceptual, and cultural elements and contributes to our understanding of the role of metaphor in cross-cultural communication.https://anglica-journal.com/resources/html/article/details?id=614368metaphortourism discoursepromotionconceptual metaphor theorydeliberate metaphortourist destinationcross-cultural communication |
| spellingShingle | Nazi Iritspukhova Metaphor and English Promotional Tourism Discourse: Systematic-narrative Hybrid Literature Review and Future Research Areas Anglica. An International Journal of English Studies metaphor tourism discourse promotion conceptual metaphor theory deliberate metaphor tourist destination cross-cultural communication |
| title | Metaphor and English Promotional Tourism Discourse: Systematic-narrative Hybrid Literature Review and Future Research Areas |
| title_full | Metaphor and English Promotional Tourism Discourse: Systematic-narrative Hybrid Literature Review and Future Research Areas |
| title_fullStr | Metaphor and English Promotional Tourism Discourse: Systematic-narrative Hybrid Literature Review and Future Research Areas |
| title_full_unstemmed | Metaphor and English Promotional Tourism Discourse: Systematic-narrative Hybrid Literature Review and Future Research Areas |
| title_short | Metaphor and English Promotional Tourism Discourse: Systematic-narrative Hybrid Literature Review and Future Research Areas |
| title_sort | metaphor and english promotional tourism discourse systematic narrative hybrid literature review and future research areas |
| topic | metaphor tourism discourse promotion conceptual metaphor theory deliberate metaphor tourist destination cross-cultural communication |
| url | https://anglica-journal.com/resources/html/article/details?id=614368 |
| work_keys_str_mv | AT naziiritspukhova metaphorandenglishpromotionaltourismdiscoursesystematicnarrativehybridliteraturereviewandfutureresearchareas |